Optimizely
SEPTEMBER 20, 2018
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. Here’s how to create a seamless B2C omnichannel communication strategy for your brand.
Retail TouchPoints
MARCH 9, 2023
Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. So for us it’s really about getting the right products to her at the right time.”
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RTP blog
AUGUST 19, 2019
This phenomenon has gradually changed how they shop and their methodology for making purchases, but with that comes the effects of many consumers failing to close the loop upon checkout. In fact, retailers across the board see shopping cart abandonment as a high-priority concern, so what makes consumers go dark before closing the sale?
Retail TouchPoints
MARCH 5, 2021
The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation.
Optimizely
APRIL 7, 2017
To illustrate this point, we downloaded 3 retailers’ mobile apps and abandoned an item in each app’s shopping cart. When we switched to web to make our purchase – which 35% of customers do, according to research by ThinkByGoogle – we were surprised to find that our shopping carts were empty.
Retail TouchPoints
OCTOBER 4, 2023
The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.
Wiser
JANUARY 30, 2025
70% of online shopping carts are abandoned due to unexpected costs, unclear product information, or a complicated checkout process. Conclusion: Thriving in an Omnichannel World The future of retail lies in organizations reimagining the journey as a seamless blend of online and in-store experiences just how shoppers see it.
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