Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. That all transpires through our social media presence.” We have a very playful, fun and colorful brand.

Social Media 296

Social Media Gifts Omnichannel Consumer 296

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

DECEMBER 5, 2024

She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , social commerce and a metaverse partnership with Roblox. Park has been CEO of Forever 21 since 2022.

Social Media 289

Social Media Omnichannel Fashion Retail 289

Retail TouchPoints

JULY 20, 2022

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. We used to talk about multichannel, then it was omnichannel. Loyalty programs.

Omnichannel 288

Omnichannel Retail Mobile Social Media 288

Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

Omnichannel 279

Omnichannel Social Media Mobile Channel 279

Retail TouchPoints

JANUARY 11, 2023

“As digital commerce evolves, the importance of retailers in the advertising ecosystem is skyrocketing, and we want to empower this,” said Kya Sainsbury-Carter, VP of Global Partner and Retail Media at Microsoft Advertising in a post announcing the new capabilities. “

Omnichannel 315

Omnichannel BigCommerce Retail Social Media 315

Retail TouchPoints

NOVEMBER 7, 2024

Keep the conversation going with your audience throughout the year using your typical touch points — such as newsletters, social media engagement or outside-the-box campaigns — to keep your brand top-of-mind when consumers are looking to shop for the products or services your brand sells.

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

AUGUST 28, 2020

The idea is that you can get the barometer from your customer, take a stand on something that’s relevant to them and actually modify how your business works because a lot of things are far more transparent — that’s kind of how you want to do it in the big picture, and you can use social media channels for that,” said Conder. “I

Omnichannel 334

Omnichannel Retail Social Media Customer 334

Retail TouchPoints

JULY 29, 2020

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced. People know us for snowboarding.

Omnichannel 317

Omnichannel eCommerce POS Operations 317

Retail TouchPoints

JUNE 3, 2024

However, it was the brand’s omnichannel approach driven by its sales, marketing, and human insights teams that truly made the partnership a slam dunk. We always have fun with Reese’s University; it’s something we love to play off of that still generates great engagement at the retail store level,” Berman noted.

Omnichannel 286

Omnichannel Social Media Consumer Games 286

Retail TouchPoints

JANUARY 27, 2021

Founded in 2011, MeUndies initially stood out with its bold, colorful and pop culture-infused prints as it acquired a loyal customer base through social media. With nearly one million followers across social media platforms, MeUndies taps into its community to build dialogue and uncover new ideas for products and prints. “We

Omnichannel 295

Omnichannel Social Media Subscription Customer 295

Retail TouchPoints

JANUARY 14, 2022

The early-season surge can be attributed to shoppers’ awareness of potential shipping delays , which also made omnichannel fulfillment a winning solution during that final rush: stores with curbside or in-store pickup options captured 62% of global sales during the Dec. 18 and Dec. 18-31 window. “In

Omnichannel 306

Omnichannel Fulfillment Shipping Costs Social Media 306

Retail TouchPoints

JULY 15, 2022

But the retailers that invested in omnichannel capabilities were able to adapt and survive. Together, these services helped Build-A-Bear truly bolster its omnichannel business, create a better customer experience, improve fulfillment efficiencies and even reduce transit costs.

Omnichannel 306

Omnichannel Shipping Costs Fulfillment Gifts 306

Retail TouchPoints

JANUARY 9, 2024

The youth-oriented retailer chose the Nedap solution for its ability to help improve inventory accuracy and enhance omnichannel fulfillment capabilities, including increased usage of buy online, pick up in-store (BOPIS) functionality.

Omnichannel 261

Omnichannel Fulfillment Social Media Operations 261

Retail TouchPoints

AUGUST 23, 2023

Furniture brand La-Z-Boy has implemented a new omnichannel listening solution as part of its ongoing strategy to evolve the brand and grow customer loyalty. The XI Platform leverages InMoment’s text analytics engine and deep learning AI to help users understand and respond to all the dynamics impacting the omnichannel business.

Omnichannel 245

Omnichannel Social Media Customer Loyalty Customer Experience 245

Retail TouchPoints

NOVEMBER 12, 2024

The campaign generated over 2 million scans in 24 hours, driving significant app traffic and social media buzz. Don’t forget to leverage QR codes for omnichannel marketing: use them in print ads and store displays to drive traffic to your website or app, increasing your online visibility during the crucial holiday period.

Gifts 275

Gifts Magazine Information Social Media 275

Retail TouchPoints

JULY 29, 2021

Carolyn Bojanowski has been with Sephora since the days when “Friendster was the social media channel of choice,” as she puts it. For those who are a bit fuzzy on social media history, that equates to 16 years. RTP: Anything else on the omnichannel front that you have your eyes on now stores have reopened?

Live Chat 279

Live Chat Omnichannel Social Media Payment Services 279

Retail TouchPoints

APRIL 9, 2025

All that newness needs to flow through like what customers see on social media, and we want them to experience that fully in stores, Dres noted. Princess Polly also taps into customer surveys and social media feedback to validate future decision-making, especially from its core student demographic.

Fashion 147

Fashion Social Media Omnichannel Accessories 147

Retail TouchPoints

DECEMBER 17, 2024

. ‘Love Stories by David’s’ to Anchor Pearl Media Offerings Image courtesy David’s Bridal Founded in 2016, Love Stories TV boasts more than 20 million viewers for its library of over 30,000 videos across content platforms including social media, YouTube, podcasts, linear TV and video on-demand.

Social Media 246

Social Media Gifts Consumer Retail 246

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Conversations around the DTC revolution of the past decade often focused on how challenger brands utilized digital — specifically social media — to identify new customers.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

AUGUST 11, 2022

As we started designing our stores, we looked at our own social media feeds, our own in-house creative studio and some of our most-loved imagery that showed how our products had come to life.” Parachute’s product categories are a natural fit for omnichannel behaviors.

Omnichannel 278

Omnichannel Social Media Arts Channel 278

Retail TouchPoints

AUGUST 2, 2023

Successful “challenger” offerings in just about every category under the sun rose to unprecedented heights, almost solely on the backs of social media and good branding. We saw a dramatic drop-off in social media spend ROI the moment Apple started making their iOS privacy changes; it was very obvious,” Nino said. “So

Omnichannel 246

Omnichannel Social Media Shopify Shipping Costs 246

Retail TouchPoints

NOVEMBER 1, 2024

I will be engaging my ‘AI twigs’ later this year to extend my reach and handle my online social media interactions, whilst I continue to focus on my art from the comfort and solace of my studio.” Senate Judiciary Subcommittee on Intellectual Property regarding her fears surrounding AI. “I

Social Media 293

Social Media Arts Subscription Technology 293

Retail TouchPoints

OCTOBER 4, 2023

Driven by a Reactive, Connected Social Presence Social media ads are an exceptionally powerful tool for brands, with the ability to target key audiences with content reflective of recent searches and content preferences.

Omnichannel 264

Omnichannel Merchant Services BigCommerce Payment Services 264

Retail TouchPoints

AUGUST 19, 2024

Lucasfilm and one of its tried-and-true partners, BoxLunch , launched an omnichannel campaign timed for the release of the fandom merch and gift retailer’s Indiana Jones-themed collection. million impressions. In stores, the retailer hosted two in-store events with DJ entertainment, trivia and giveaways.

Social Media 274

Social Media Omnichannel Events Gifts 274

Retail TouchPoints

DECEMBER 18, 2024

Brands will be able to sponsor second-screen experiences during pivotal show moments and across both series social media channels, which collectively have more than 1.5 Etalk, Canadas longest running entertainment news program, will unveil a shoppable experience that features accessible fashion inspired by celebrities.

Social Media 255

Social Media Fashion Gifts SEO 255

Retail TouchPoints

JUNE 12, 2024

Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. We all know that crafting a brilliant digital media plan stems from developing a comprehensive digital strategy. Sure, there are obvious benefits to omnichannel planning, but are we omni-obsessed?

Mobile 289

Mobile Retail Social Media Omnichannel 289

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. Martin also offered the example of Lowes to showcase how retailers can harness the power of digital twins to support agility, efficiency and speed to market.

Supplies 290

Supplies Improvements Social Media Operations 290

Wiser

JANUARY 30, 2025

Adding to the challenge, price comparison tools, customer reviews, and social media recommendations empower shoppers to evaluate competitors in real time. With tools like real-time data insights and omnichannel solutions, businesses can foster loyalty and long-term success.

Omnichannel 78

Omnichannel Shipping Costs Retail Multi-channel 78

Retail TouchPoints

FEBRUARY 26, 2025

This next, more expansive version of omnichannel (as Walmart sees it) encompasses everything from hyper-personalized product recommendations, virtual shopping assistants and automated delivery to virtual try-on and in-platform buying (whether that platform be social media, television, a gaming environment or something else entirely).

Games 173

Games Retail Social Media Arts 173

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Offer multiple communication channels for customer support, including phone, chat, email, and social media. Create a Seamless Omnichannel Experience Today’s customers expect a seamless shopping experience, whether they are browsing in-store, shopping online, or using mobile apps.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Groove

OCTOBER 5, 2024

While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics. Integrating SMS with Other Channels: For maximum impact, integrate SMS with other marketing channels like email and social media.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Retail TouchPoints

JUNE 3, 2021

The Four Pillars of Omnichannel Success. The pandemic has made omnichannel a business imperative for merchants of all sizes. During his session, Dornfeld noted that the convergence of marketplaces and advertising, along with the maturity of social commerce capabilities, have created new opportunities for omnichannel excellence.

eCommerce 361

eCommerce Omnichannel Merchant Services Channel 361

Retail TouchPoints

NOVEMBER 25, 2024

I also was doing all our social media, posting about every store that wanted to carry Bogg Bag, and sharing the best places for people to get them. Vaccarella: I went out to China and realized the factory I was working with couldn’t scale or grow with me. I found a new factory in 2015, and they really understood my vision.

Social Media 275

Social Media Small Business Retail Sporting Goods Leisure 275

Retail TouchPoints

NOVEMBER 26, 2024

Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too. Ensuring a seamless experience across each of these channels is important.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

FEBRUARY 3, 2023

Be Creative and Smart About Driving Traffic to Your Site Use an omnichannel approach. Merchants can sell their products and sync catalogs across all branded online stores, physical stores, social media and marketplaces to create a consistent and holistic brand experience.

Payments 286

Payments Merchant Services Payment Services Shipping Costs 286

Retail TouchPoints

MARCH 4, 2024

.” Takeaway 2: Understand their Sources of Influence Gen Alpha’s parents (who are largely millennials) had early access to social media and the broader internet. What they didn’t have, however, was real-time access to social media creators and professional influencers who monetize their reach and influence over their audiences.

Social Media 311

Social Media Beauty and Health Games Merchant Services 311