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It’s Time to Consider Ecommerce Subscriptions for Your Online Business

Optimizely

Ecommerce subscriptions are on the rise across all verticals, from Health & Beauty to Sports. You’d be surprised to see how many fishing subscription boxes exist!) According to Shopify , brands can turn any product or service into a subscription these days. Subscription data from ReCharge is no different.

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Bark and Crocs Collab on New ‘Paw-Wear’ for Pups

Retail TouchPoints

Bark , the omnichannel dog brand and creator of BarkBox , is partnering with Crocs on a new foot, er, paw-wear collection for furry friends. Current subscribers of BarkBox and Super Chewer , a monthly subscription of tough toys, can add Pet Crocs to their next box, while new subscribers can receive them as a welcome gift when they sign up.

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First Look: New Research Unpacks the Differences Between Subscriptions and Memberships

Retail TouchPoints

The terms “membership” and “subscription” are often used interchangeably in retail. However, new research from CI&T , developed in partnership with Retail TouchPoints , reveals that most consumers ( 64% ) believe there is a distinct difference between these two types of programs.

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Petco Launches New Subscription Delivery Service for Fresh Pet Food

Retail TouchPoints

Petco has teamed up with Freshpet to offer subscription delivery of fresh dog food as consumer interest in direct-to-doorstep pet meal plans increases. Source: Petco The fresh and frozen pet food category is expected to grow 3X to 4X in the next four years, reaching up to $6 billion , according to Nielson IQ.

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Following $40 Million Funding Round, MeUndies Eyes Omnichannel Growth

Retail TouchPoints

This is especially true if you’re attempting to define MeUndies, the Los Angeles-based underwear and loungewear company that turned the category on its head with its subscription model. When describing the essence of modern direct-to-consumer (DTC) brands, words like “digitally native,” “quirky,” “edgy” and “creative” are often used.

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Claire’s Debuts Subscription Service as it Seeks New Ways to Connect with Gen Z

Retail TouchPoints

Jewelry and accessories retailer Claire’s is tapping into “drop” culture with its newest offering, a subscription box service called cDrop. It also doesn’t hurt that the subscription box sector, which was already experiencing huge growth prior to the pandemic, got a boost from homebound consumers last year.

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Marketplaces Make Their Mark In The Channel

Forrester eCommerce

Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Online marketplaces have been around in one form or another for decades. Based […].

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