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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

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8 Advanced Amazon Ad Tips to Improve Your Sales

Kissmetrics

It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites. In a study by Search Engine Land , ad spend allocated for building brand awareness jumped from 26% to 60% in less than 12 months. Amazon is the king of e-commerce. Amazon Ads. What does that mean?

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. So, how do we frame thinking around PPC?

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Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

Inflow Insights

This is exactly why we implemented product-specific campaign structure for the online retailer that mimics the science behind product placement in brick and mortar stores. Because, just like a retail store, you want your best products displayed in the most prominently in shopping campaigns. It doesn’t know your margins.

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42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

Behind every successful online retail store lies tactical strategies, powerful tools, and dedication. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. This is a raw podcast created for online retailers by online retailers.

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30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

How to Drive Traffic to Your Online Store. In the online retail world, traffic is the foundation of your brand’s success. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Are the most expensive and broad keywords out of reach for your PPC budget?

eCommerce 420