Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants
Retail TouchPoints
FEBRUARY 21, 2024
This presents a dual shipping dilemma for businesses: how can they keep shipping costs on the business low, while also offering customer-friendly return policies? This means that when ecommerce retailers can’t provide the peace of mind that clear return shipping policies can offer, customers will take their money and run.
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