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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel eCommerce platform connects all of a retailer's sales channels in one place. These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems. What Is an Omnichannel eCommerce Platform?

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How a Content Marketing Agency Drives eCommerce Blog Success

Groove

Other content types that are well worth leveraging include social media and video. Social media is a great way to reach customers in places where they already spend the majority of their time online, and v ideo content can be especially effective at driving engagement.

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8 Overlooked Social Media Tactics That Can Increase Conversion Rates

Kissmetrics

The same logic applies to your social media strategy. But are you just going through the motions without considering how you can use social media to improve conversion rates? If you want to increase conversion rates on social media, double down on the channels that are already working for you. Here’s how.

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The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out.

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Looking for a BigCommerce Alternative? Here Are Your Best Options

Groove

BigCommerce has emerged as a popular choice for online retailers, thanks to its wealth of features and capabilities. Business owners appreciate WooCommerce because it permits greater customization and lets them create online stores at relatively little expense.

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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

For example, the same promotions are presented both on social media and through email to ensure consistency. If your social media and email teams have to operate consistently, for example, they need to work together closely to ensure their practices reflect each other and deliver consistent experiences.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Social commerce value will keep on growing.