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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. Can you reduce spend on brand terms that you might already be targeting through organic search?

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May E-Commerce Sales Up 81%, But Total 2020 Retail Sales Still Expected To Drop 10.5%

Retail TouchPoints

Brick-and-mortar stores are beginning to reopen in some geographies, but e-Commerce is still riding high: online retail transactions grew 81% year-over-year in May, led by sportswear and sporting goods ( 216% ), housewares and DIY supplies ( 190% ) and gaming ( 84% ), according to ACI Worldwide.

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Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed

Retail TouchPoints

The 2022 holiday season showed slow, but steady, improvement for the retail industry. As economic headwinds curbed spending capacity, online retail grew in the U.S. Sporting Goods : 10% vs. 6%. but at its lowest rate in years: up 3.5% billion, according to Adobe Analytics. Global digital sales topped $1.1

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

Consulting firm BCG estimates that in 2021 , 68% of Amazon’s overall profits came from advertising with related operating margins of 75%. The brick-and-mortar stalwarts of Target, Kroger and DICK’S Sporting Goods have all piled into retail media, as have digital-only players such as Instacart, Wayfair and Gopuff.

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Why Online Marketplaces are Outpacing Ecommerce in a Post-COVID World

Retail TouchPoints

For many, every day has become a holiday as new packages arrive from their favorite online retailers. One surprising aspect of this shift is how retailers have adapted their businesses in response. In the face of this product scarcity, the retailers that could fulfill consumer needs quickly were immediately rewarded.

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Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know

Retail TouchPoints

With COVID-19 forcing businesses to reinvent operations to meet changing consumer behaviors, companies have had to quickly evolve to a radically new normal — especially retailers. With consumers favoring online shopping over in-store, retailers no longer need to remain focused on reaching those who live near their stores.

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Online consumer spending bounces back in June and July, as digital economy sees first year-on-year growth for seventeen months

365 Retail

Online price inflation of essential items slows, as price of non-essentials fall again Data from Adobe Analytics found that online price of goods across all categories in July decreased by 3.2% Sporting goods: Prices were down 10.3% year-on-year, and by 2.1% when compared with June 2023. Toys : Prices were down 11.8%