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Preparing for the Rise in Online Retail Returns

Retail TouchPoints

How online retailers handle merchandising, use technology and approach return policies can mean the difference between waste and wins. It is clear that the best way to avoid returns, especially for online retailers, is by using technology to improve accuracy and personalize the experience.

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US: Smartphone And Tablet Online Retail Forecast Update

Forrester eCommerce

What’s the outlook for specifically for smartphone and tablet online retail in Europe and the US? This 2-part blog post highlights what’s changed – and what’s ahead – for each region.

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How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

By leveraging this technology, retailers can transform the holiday shopping journey from a potential stress point into an opportunity for meaningful engagement and increased sales. This technology complements in-store experiences by allowing customers to quickly visualize variations not on display, such as different colors or sizes.

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Modernizing Application Security for Retailers Requires a New Approach

Retail TouchPoints

The retail industry has been quick to embrace new technologies for customer engagement especially during the pandemic, when the shift from brick-and-mortar to online retail became critical. Consider the case of one of the worlds largest retailers, for which our firm recently completed a proof of concept.

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Keep Experimenting To Apply The Best Digital Technology For Your Store Environment

Forrester eCommerce

Retailers are slowly moving beyond omnichannel fulfillment capabilities in stores to invest in digital store technologies that empower store associates, improve customers’ engagement, and enhance store operations.

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Key Technologies All Brands Need To Build Their D2C and B2B2C Business

Forrester eCommerce

All brands must rapidly upgrade legacy technology systems and processes. Brands are facing an onslaught of greater demands externally, from consumers and retail partners, and internally, to execute successful digital marketing campaign and digital commerce strategies. As a result, brands are evaluating […].

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. We’ll also investigate how senses available online can be used to trigger perceptions via the absent ones. virtual reality).