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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

Want to enjoy the best of the outdoors without, you know, actually going outside? For example, its complemented with a really well-done custom scent that captures the freshness of the outdoors coupled with warmth and earthy elements. Then the recently opened London flagship of The North Face is the place for you.

Outdoor 278
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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail TouchPoints

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com. Backcountry “Gearheads” further amplify the online experience by guiding customers and offering personalized service.

Outdoor 299
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JCPenney Joins SPARC Group to Form Catalyst Brands

Retail TouchPoints

operations of Reebok and is exploring strategic options for Forever 21 soperations. JCPenney and SPARC Group, which holds a portfolio of brands including Aropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica , have formed a joint venture in an all-equity transaction to create Catalyst Brands. Catalyst Brands also has sold the U.S.

Apparel 290
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Eddie Bauer Aims to ‘Eliminate Barriers to the Outdoors’ with New Rental Program

Retail TouchPoints

In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors )launched its own gear rental program.

Outdoor 299
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DICK’S Sporting Goods Enters the Outdoors Space With Emphasis on Conservation

Retail TouchPoints

The 50,000-square-foot store will carry an assortment of outdoor and lifestyle apparel, footwear and equipment brands. Associates who are passionate about the outdoors will elevate the experience by sharing their enthusiasm for outdoor activities and conservation. increase in same-store sales compared to Q2 2020, and a 3.2%

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Dick’s Expands Reach into Outdoor Category with Acquisition of Moosejaw from Walmart

Retail TouchPoints

Dick’s Sporting Goods has agreed to acquire outdoor retailer Moosejaw from Walmart for an undisclosed amount. Moosejaw, which was founded in Michigan in 1992, operates an ecommerce platform as well as brick-and-mortar locations in Arkansas, Colorado, Illinois, Kansas, Michigan and Missouri.

Outdoor 264
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REI Shutters Experiences Business that was Losing Millions Annually, Cuts 400+ Jobs

Retail TouchPoints

After 40 years of providing adventure travel, day tours and classes, outdoors retail co-op REI will shut down its Experiences business, which had been losing millions of dollars every year and was being subsidized with profits from other parts of the business, according to a statement from CEO Eric Artz.

Outdoor 274