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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Here’s how Macy’s , Jacadi and Amazon are leveraging innovative cart, payment, checkout and post-purchase experiences to drive conversions and even repeat purchases.

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Adopting a Holistic Security Mindset for Ecommerce

Retail TouchPoints

Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both. Website Security and Fraud Detection Fraud on your website can cost you far more than the cost of the fraudulent order.

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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

Amazon Customer Base, Revenue & Shipping Data. Some of the biggest highlights of Amazon’s Annual Report were company insights shared for the very first time – like information around membership and revenue around Amazon Prime, the company’s subscription service. billion in subscription revenue. In a word: Growth.

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Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits

BigCommerce

In 2016, that revenue jumped to $2.6 And while the most popular subscription sites above are focused almost exclusively on membership and subscription services, know this: You don’t have to focus exclusively on subscriptions to make subscription ecommerce a profitable, predictable revenue driver. Low cost for recurring orders.

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How to Lower Your Company COGS

Kissmetrics

A better solution may be to reduce your Cost of Goods Sold. Paying less to acquire the products you sell can result in higher gross revenue figures and bigger profits, even when the amount of product you sell stays the same. A Quick Recap of Cost of Goods Sold (COGS). A Quick Recap of Cost of Goods Sold (COGS).

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The Complete Guide to Sourcing from Alibaba and Building an Online Business

BigCommerce

Sourcing is a crucial business process for every retailer, and there are four main ways to do it: Make. Small businesses have long been hindered by the price barrier here, but one big name brand making serious headlines is changing all of that – enter, Alibaba.com. Some preferred low price; others preferred a cute design.

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SumUp Reviews: An Elite Payment Processor

Ecommerce Platforms

It's more like a ritual for most merchants to look out for the most productive payment processor.No room for expensive mistakes. After all, I don't want my business to hit rock bottom. As a business entity, the ultimate approach to optimize the entire checkout revolves around a secure transaction platform. Right guys?