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Forrester eCommerce
JULY 1, 2024
Many of us remember the old days of enterprise business intelligence (BI) delivery where all requests for new or changed queries, reports, and dashboards had to go through a centralized IT team of BI and data professionals.
Groove
OCTOBER 11, 2024
As opposed to other marketing platforms, where you have to wait for customers to engage with a particular channel — such as Google, social media, or email — MMS and SMS text message marketing let you reach your customers immediately. Messages can complement content from other channels and build on engagement.
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Groove
NOVEMBER 7, 2024
Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. Multichannel, on the other hand, tends to split up audiences and provide less integration.
Groove
NOVEMBER 6, 2024
Why You Might Seek a BigCommerce Alternative Businesses often find several reasons to consider other eCommerce platforms. Some businesses find it appealing to join one of the extensive communities that have sprouted up around other platforms, such as Shopify. Community members can help each other navigate the platform.
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Join us as we discuss: Composable commerce’s spread to retail and other domains Inventory and order management in a composable design Benefits of a consistent tech stack In this episode, you’ll hear from an expert in the composable commerce realm, Jason Cottrell, Founder and CEO of Orium.
Retail TouchPoints
NOVEMBER 22, 2024
Puma has unveiled a new flagship concept that includes activations, customization services and other tech-powered elements. Located at the BLVD , a new retail and entertainment destination in the heart of the Las Vegas Strip, this is the global sports brand’s second U.S.
Retail TouchPoints
DECEMBER 11, 2024
In 2020 my beloved local Fairway went under, and for five years the store space has languished, sitting dark and empty alongside several other shuttered chains: Modells , Subway (although somehow the Kohls has survived). Amazons other attempts at brick-and-mortar have fared even more poorly.
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Highlights from the playbook include how to: Score your brand’s personalization against others Use AI to boost personalization Unify your customer data Achieve a curated, scalable tech stack Get internal teams to collaborate on cross-channel experiences
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By laying the groundwork and asking the tough questions, you can create a platform that’s built to last and integrate with other data systems, allowing you to leverage information across teams and build better experiences for customers.
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Watch now to learn how to structure your headless commerce experience to optimize for frontend performance, including what to measure, how to measure it, and the challenges of how to balance performance against other priorities from experts at Vercel and Orium.
Advertiser: ZoomInfo
Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex.
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Processes tested by other companies, alongside extensive research, have revealed several “secrets” that many organizations overlook when developing their virtual team management approaches. Putting these processes into practice can help provide clarity when teams collaborate in real-time.
Advertiser: ZoomInfo
In other words, the research that takes reps hours, AI can do in seconds. Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort.
Advertiser: ZoomInfo
ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed.
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In other words, continuous development enables progressive rollout techniques, which has given rise to a culture of experimentation, allowing teams to build better products based on real-user feedback and guaranteeing customer satisfaction.
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