Forrester eCommerce

FEBRUARY 28, 2024

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 456

Marketing Management Other B2B 456

Forrester eCommerce

SEPTEMBER 7, 2023

Unlike other new technologies for which we typically advise a cautious approach, we believe you must act on genAI now. Generative AI isn't crypto, or blockchain, or the metaverse.

Technology 488

Technology Other 488

Forrester eCommerce

JUNE 3, 2024

If you’re involved in conceiving digital experiences as a strategist, product leader, designer, developer, or in any other capacity, it’s crucial that you envision this future and take a human-centered design approach to creating it. But these technologies are still immature, and the road ahead is fraught with challenges.

Technology 482

Technology Other Customer Experience Customer 482

Forrester eCommerce

APRIL 16, 2024

OpenAI’s ChatGPT set the record for fastest-growing consumer application, and there are now available scores of other models similar to GPT3.5 both proprietary and open-source), but don’t be fooled: The market for foundation models powering generative AI (genAI) and predictive AI is still in its infancy.

Consumer 459

Consumer Other Marketing Customer 459

Forrester eCommerce

APRIL 25, 2024

As the EU grinds the gears into action on the AI Act, the UK and US recently announced a “landmark agreement” on AI testing that broadly glosses over the lack of any firm governmental action in either country (other than executive orders and some Bletchley Park posturing last year). But do UK consumers care? We’ve […]

Consumer 449

Consumer Other Customer Experience Customer 449

Forrester eCommerce

MAY 14, 2024

Have you ever been part of a team where everyone seemed to guard their knowledge from other teams, like treasure, fearing that sharing might diminish their worth? Or perhaps you’ve witnessed an environment where the pursuit of individual success overshadows common goals?

Other 446

Other Management Operations 446

Retail TouchPoints

NOVEMBER 22, 2024

Puma has unveiled a new flagship concept that includes activations, customization services and other tech-powered elements. Located at the BLVD , a new retail and entertainment destination in the heart of the Las Vegas Strip, this is the global sports brand’s second U.S.

Apparel 311

Apparel Accessories Fashion Games 311

Groove

OCTOBER 11, 2024

As opposed to other marketing platforms, where you have to wait for customers to engage with a particular channel — such as Google, social media, or email — MMS and SMS text message marketing let you reach your customers immediately. Messages can complement content from other channels and build on engagement.

Merchant Services 345

Merchant Services eCommerce Platforms eCommerce Marketing 345

Forrester eCommerce

NOVEMBER 26, 2024

This news nearly drowned out other adtech moves from some […] The US Department of Justice (DOJ) announced that it is requesting Google to divest of the Chrome browser as the outcome of the monopoly trial that the search giant lost earlier this year.

Technology 368

Technology Other Customer 368

Forrester eCommerce

MARCH 6, 2024

We recently published the Top Recommendations For Your Security Program, 2024 report for CISOs and other senior cybersecurity and technology leaders. The theme for our annual recommendations report this year centers around the importance of anticipating and leading change.

Recommendation 417

Recommendation Technology Other Management 417

Forrester eCommerce

MARCH 28, 2024

Whether your company is growing or not, comparing your marketing priorities to other companies — especially growing companies — is a great way to evaluate […]

B2B 410

B2B Marketing Other 410

Forrester eCommerce

NOVEMBER 22, 2023

Retail media's challenges signal growing pains unlike to other channels. Read more on Forrester's insights for this holiday season.

Retail 429

Retail Channel Other B2C 429

Forrester eCommerce

OCTOBER 16, 2023

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

Financial Services 447

Financial Services B2C Marketing Technology 447

Forrester eCommerce

OCTOBER 4, 2023

Business and technology decision-makers who work in sales are almost twice as likely as those in marketing to say that marketing operates independently or is minimally aligned with other internal functions. Whether the disconnect is more perception or reality, the results […]

Marketing 89

Marketing Operations Technology Other 89

Groove

NOVEMBER 7, 2024

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. Multichannel, on the other hand, tends to split up audiences and provide less integration.

Multichannel 381

Multichannel Omnichannel eCommerce Channel 381

Forrester eCommerce

SEPTEMBER 8, 2023

Data fabric is a modern architecture that automates the integration of any data in real time or near real time from disparate sources, on-premises or in the cloud, into coherent data services that support business transactions, analytics, predictive analytics, and other workloads and patterns. Now, with […]

Other 440

Other 440

Retail TouchPoints

DECEMBER 11, 2024

In 2020 my beloved local Fairway went under, and for five years the store space has languished, sitting dark and empty alongside several other shuttered chains: Modells , Subway (although somehow the Kohls has survived). Amazons other attempts at brick-and-mortar have fared even more poorly.

Retail 272

Retail Electronics POS Other 272

Forrester eCommerce

SEPTEMBER 19, 2023

other priorities, smooth checkout should top your to-do list. Forrester’s data shows that, in 2023, more than one in 10 US online adults encountered a technical failure at the point of checkout. And about the same number said their online payments were rejected because their card on file had expired. Despite (many!)

Payment Services 434

Payment Services Other Customer 434

Forrester eCommerce

NOVEMBER 20, 2023

While this is partially a branding and licensing streamlining effort, SharePoint Premium will continue to evolve into an AI-powered content platform with document automation, metadata enrichment, and other intelligent content services. Managing the end-to-end lifecycle of “high-value content,” such […]

Document 416

Document Management Other Technology 416

Retail TouchPoints

DECEMBER 10, 2024

The site will offer designer goods and Lord & Taylor-branded products, according to reporting in Business of Fashion and other media outlets. Rather than open its own physical stores, Regal Brands reportedly will seek to position Lord & Taylor products in other luxury retailers such as Saks Fifth Avenue and Nordstrom.

eCommerce 286

eCommerce Department Stores Fashion eCommerce Platforms 286

Groove

NOVEMBER 6, 2024

Why You Might Seek a BigCommerce Alternative Businesses often find several reasons to consider other eCommerce platforms. Some businesses find it appealing to join one of the extensive communities that have sprouted up around other platforms, such as Shopify. Community members can help each other navigate the platform.

BigCommerce 324

BigCommerce WooCommerce eCommerce Platforms Magento 324

Retail TouchPoints

NOVEMBER 22, 2024

Retailers are tasked with tackling these challenges while navigating other issues disrupting their business, from rising theft rates to heightened customer demands for more seamless and transparent shopping experiences.

Management 278

Management Retail Merchant Services Operations 278

Retail TouchPoints

NOVEMBER 4, 2024

TikTok is responsible for promoting the ability to be viral, and within that, also putting the stamp of approval on what is trend-worthy, having created a formula and algorithm that really caters to users’ preferences and interests in a way that other platforms haven’t quite done. RTP: What kinds of cultural implications?

Social Media 298

Social Media Channel Marketing Other 298

Forrester eCommerce

NOVEMBER 9, 2023

If the SAG-AFTRA national board approves the tentative agreement tomorrow, members will receive (among other benefits) a “streaming participation bonus” for go-forward projects. Finally, the Hollywood actors’ strike is over.

Other 391

Other Customer 391

Groove

NOVEMBER 8, 2024

This gives you a competitive edge over other online retailers. Key Components of Effective Feed Management Are you working to optimize your Google Shopping feeds or other eCommerce feeds? You’ll need to regularly update pricing and other item information to have successful product feeds.

Management 348

Management eCommerce Merchant Services Channel 348

Groove

OCTOBER 2, 2024

Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising drives immediate results by enhancing your visibility on SERPs and other platforms. Using A/B testing and user behavior analysis, we offer holistic optimization of your landing pages, checkout, and other elements.

PPC 275

PPC eCommerce Marketing SEO 275

Forrester eCommerce

NOVEMBER 7, 2023

When economic conditions shifted in 2022 and layoffs hit tech and other sectors in a dominolike fashion, we saw some employers pivot to attitudes that reflected the sentiment, “You’re lucky to be working here.” The “great resignation” of 2021 saw many companies step up their employer branding to retain coveted employees and woo talent.

B2B 387

B2B Fashion Other Marketing 387

Retail TouchPoints

NOVEMBER 29, 2024

TikTok, Instagram, YouTube and others have enabled in-app purchasing during videos and livestreams (the most popular flavor of social commerce in APAC) that WeChat, Taobao, Douvin and others pioneered. Some lessons translate well; others, less so. For the last half decade, U.S. The “if” and “when” are now clear. influencer).

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

NOVEMBER 25, 2024

Vaccarella is no stranger to retail — Bogg has wholesale partnerships with Dick’s Sporting Goods and Bass Pro Shops , among others — and she has mastered a model in which the brand develops exclusive designs tailored to each partner’s shopper base. There are other people posting videos that have garnered up to 30 million views.

Social Media 275

Social Media Small Business Retail Sporting Goods Leisure 275

Groove

OCTOBER 22, 2024

This differs from other types of Google PPC advertising, which are typically centered around specific channels. Key Benefits of Using Google Performance Max for eCommerce If you have yet to start using Google Ads Performance Max in your business operations, you may wonder if this setup offers any benefits over other types of ad campaigns.

PPC 307

PPC eCommerce Channel Management 307