You’ll Break Your Checkout – and 4 Other Checkout Myths Debunked
Retail TouchPoints
OCTOBER 7, 2024
And many retailers accept this as the norm, because it’s been ingrained in them that checkout is too risky to touch and personalize, so they overlook any minor change to checkout – even if it will make a major difference to their revenue. It’s possible to personalize checkout like every other part of the shopping experience.
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