Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. That all transpires through our social media presence.” The other 30% is spent on execution.”

Social Media 296

Social Media Gifts Omnichannel Consumer 296

Retail TouchPoints

NOVEMBER 26, 2024

The new program also rewards shoppers for non-transactional engagement, such as referring friends, social media activities, and writing reviews. We also wanted to transcend the typical transactional reward points and thank our customers for referrals, reviews and social media engagement.

Social Media 288

Social Media Gifts Omnichannel Reference 288

Retail TouchPoints

NOVEMBER 29, 2024

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. To what extent social commerce will happen in Western countries is still to be determined.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Groove

NOVEMBER 9, 2024

Other content types that are well worth leveraging include social media and video. Social media is a great way to reach customers in places where they already spend the majority of their time online, and v ideo content can be especially effective at driving engagement.

Blog 367

Blog eCommerce Marketing SEO 367

Groove

NOVEMBER 7, 2024

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. For example, the same promotions are presented both on social media and through email to ensure consistency.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Retail TouchPoints

SEPTEMBER 20, 2024

It’s not exactly startling news; by now, most policymakers and consumers are aware, at least at a high level, that social media and streaming services have been collecting user data for years , often without clear indications that they were doing so or opportunities for users to opt out.

Social Media 264

Social Media Consumer Information Subscription 264

Retail TouchPoints

DECEMBER 17, 2024

Our customers look to Davids for all things wedding and planning, and Pearl Media Network will now allow advertisers to authentically capture our audiences, tapping into consumers during the household formation a true first for the industry, said Elina Vilk, Chief Business Officer at Davids Bridal in a statement.

Social Media 246

Social Media Gifts Consumer Other 246

Groove

NOVEMBER 6, 2024

Why You Might Seek a BigCommerce Alternative Businesses often find several reasons to consider other eCommerce platforms. Some businesses find it appealing to join one of the extensive communities that have sprouted up around other platforms, such as Shopify. Community members can help each other navigate the platform.

BigCommerce 332

BigCommerce WooCommerce eCommerce Platforms Magento 332

Retail TouchPoints

FEBRUARY 14, 2025

Media have even been known to anticipate annual beauty reports or launches, meaning if your campaign is successful after the first two rounds of activity, actual organic coverage on the next update will free you up to concentrate on other elements of reaching the consumer. Think about impact.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

OCTOBER 17, 2024

Specifically, technology like AI-enabled chatbots, messaging apps and other automated technologies are helping brands communicate directly with customers in a more natural way.

Retail 308

Retail Customer Data Social Media Technology 308

Retail TouchPoints

NOVEMBER 1, 2024

Other virtual influencers, such as @lilmiquela, represent themselves and simply acquire brand deals and partnerships. I will be engaging my ‘AI twigs’ later this year to extend my reach and handle my online social media interactions, whilst I continue to focus on my art from the comfort and solace of my studio.”

Social Media 293

Social Media Arts Subscription Technology 293

Retail TouchPoints

NOVEMBER 25, 2024

Vaccarella is no stranger to retail — Bogg has wholesale partnerships with Dick’s Sporting Goods and Bass Pro Shops , among others — and she has mastered a model in which the brand develops exclusive designs tailored to each partner’s shopper base. There are other people posting videos that have garnered up to 30 million views.

Social Media 275

Social Media Small Business Retail Sporting Goods Leisure 275

Retail TouchPoints

DECEMBER 9, 2024

The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years. calendar is selling 10X better than any other product on the brands site at the moment. In fact, the Cheese Bros.

Small Business Retail 272

Small Business Retail Shipping Costs Gifts Social Media 272

Retail TouchPoints

NOVEMBER 7, 2024

RTP: Optimizing pricing and promotions requires alignment between marketing, merchandising and other key functions. While rational ads effectively reach the approximately 5% of buyers currently in the market, they don’t connect well with the other 95%. How can brands make this a reality?

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

NOVEMBER 26, 2024

In other words, they don’t want to pay for a hassle, no matter how cheap. Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

JANUARY 13, 2025

In the case of LOral, the company created digital 3D twins that it delivered to ad agencies, like its primary partner WPP, to use through other platforms like Stable Diffusion, so creative teams could create ads and marketing campaigns much faster, said Martin.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

SEPTEMBER 30, 2024

These other fancy influencers were really blown away by the chance to actually meet her, because she was already coming onto the scene.” I wanted [this collection] to be an embodiment of me, but I also wanted it to be versatile for other people to wear.” And that magic is shining through in the brand’s financial results.

Other 277

Other Games Social Media Fashion 277

Retail TouchPoints

FEBRUARY 26, 2025

Attacking vendors to access other targets is a common cyberattack strategy. Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both. Supplier cybersecurity. Site security is also a concern.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Retail TouchPoints

DECEMBER 17, 2024

Amazon was one of the first retailers to launch an AI shopping assistant, but others swiftly followed. And Amazons cloud-division, Amazon Web Services, which has long offered technology it has built in-house for use by other companies, just released a white-label AI shopping assistant for retailers and other businesses.

Merchant Services 289

Merchant Services Consumer Social Media Recommendation 289

Forrester eCommerce

FEBRUARY 16, 2023

If your inbox (or social media feed) looks anything like ours, you’ve likely been seeing announcement after announcement of vendor integrations with OpenAI’s ChatGPT or other generative AI technologies.

Social Media 368

Social Media Customer Technology Other 368

Retail TouchPoints

FEBRUARY 12, 2025

homes now own a smart TV, giving them one-click access to a trove of content available via streaming apps like Netflix , Hulu , Disney+ , Tubi and many others, according to Hub Entertainment Research. Up to 79% of U.S. Edmundson noted that this presents a clear opportunity for improvement, especially as CTV attribution gets more robust.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

MARCH 14, 2025

Student Ambassadors Boost LVMHs Profile and Attract Other Talent Every year LVMH selects a slate of diverse students from across the country to serve as LVMH ambassadors on their campuses. They do this by hosting on-campus engagements, participating in strategic social media initiatives, attending LVMH events and more.

Arts 213

Arts Social Media Supplies Customer Experience 213

My Wife Quit Her Job

AUGUST 14, 2023

But outside of email, he’s also a master of social media. But outside of email, he's also a master of social media. Today, I’m thrilled to have my friend Chase Diamond back on the show. Chase is the co-founder of Structured Agency, a top email marketing firm. You’re going to love this episode.

Social Media 296

Social Media Marketing Other 296

Retail TouchPoints

DECEMBER 6, 2024

Peterson: The product assortment is a refinement in some areas and expansion in others. To ensure that our visual and written changes resonate consistently across all channels whether its TV, social media, paid digital or in-store weve established a cohesive strategy that reinforces our commitment to real parenting experiences.

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

DECEMBER 18, 2024

Today, shoppers can easily browse and purchase products through various platforms, including computers, smartphones and social media. Other states like Nebraska and New York , have proposed legislation related to RDFs, while Washington State completed a study examining the feasibility of a statewide RDF.

Retail 278

Retail Clothing eCommerce Social Media 278

Retail TouchPoints

MAY 12, 2023

Consumer behaviors today are more nuanced than that, with younger generations especially engaging with a “blended and inter-dependent tapestry of entertainment” that includes streaming video, social media, music and gaming as well as traditional television and movies.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

MAY 14, 2024

Here are six recent examples of how Qurate Retail , Amazon , Poshmark , Rolling Stone and others are leveraging livestreaming to bring the interactivity and fun of shopping IRL into the often homogenous land of ecommerce. However, Amazon’s shift from a social media-style setting back into television is a sign of the preferences of U.S.

Social Media 330

Social Media eCommerce Channel Events 330

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Social media Social media platforms, once the golden ticket for D2C brands, also have become oversaturated.

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

JUNE 9, 2022

Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand? Lindsay Jerutis: Social media provides a very direct line to consumers, so it should be managed as carefully and with as much intent as the in-store experience.

Supplies 363

Supplies Social Media Consumer Marketing 363

Groove

OCTOBER 5, 2024

While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics. Integrating SMS with Other Channels: For maximum impact, integrate SMS with other marketing channels like email and social media.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

Retail TouchPoints

APRIL 18, 2024

that regularly go viral on social media. Influencers create a “Closet Drop” featuring items they’re ready to sell, and by posting about these sales on their social media platforms regularly bring in new customers. Over the past three years the site has hosted more than 50 pop-ups across the U.S.

Social Media 264

Social Media Clothing Other Customer 264

Retail TouchPoints

FEBRUARY 26, 2025

This next, more expansive version of omnichannel (as Walmart sees it) encompasses everything from hyper-personalized product recommendations, virtual shopping assistants and automated delivery to virtual try-on and in-platform buying (whether that platform be social media, television, a gaming environment or something else entirely).

Games 173

Games Retail Social Media Arts 173

Retail TouchPoints

DECEMBER 8, 2022

Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover products and seamlessly shop from content created by other customers, influencers and brands. We invent every day to make shopping easy and fun,” said Oliver Messenger, Director of Amazon Shopping in a statement. “We

Social Media 306

Social Media Games Customer Other 306

Retail TouchPoints

AUGUST 19, 2024

The result was an influencer-fueled social media bonanza that amplified an immersive shop-in-shop experience at BoxLunch’s Barton Creek Square store in Austin, Texas. million impressions. In stores, the retailer hosted two in-store events with DJ entertainment, trivia and giveaways.

Social Media 274

Social Media Omnichannel Events Gifts 274

Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. Brands have long recognized the power of celebrities to influence the buying decisions of consumers.

Channel 358

Channel Marketing Social Media Technology 358

Retail TouchPoints

OCTOBER 12, 2023

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According to Morning Consult, 52% of consumers are convinced that AI is here to stay.

Technology 297

Technology Other Consumer Fashion 297

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. The point is to automate tedious digital marketing tasks that take you away from other things that need your attention.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313