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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Niche PPC Strategies. Sports & Outdoors. Sports & outdoors merchants on BigCommerce made 22.42% more in 2017 than 2016 during Cyber Week.

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What Makes a Great Google Ads Agency? More Than Management

Groove

A top AdWords PPC management agency should have plenty of happy clients who serve as references and case studies. Beyond Basic PPC Management When a top Google Ads agency approaches PPC management, it goes beyond the basics. They prioritize Google Ads and stay on top of the latest developments.

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What the Heck Is a Full-Service eCommerce Agency? Design, Development, and Marketing

Groove

eCommerce PPC Pay-per-click advertising is a great way to drive sales , but creating campaigns that deliver a positive ROI is easier said than done. To showcase the business-boosting power of SEO, here's our case study on how we used SEO to help a fashion brand increase its revenue by 50 percent.

eCommerce 195
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Everything You Didn't Know About Google Ads for eCommerce

Groove

For Cordova outdoors , we delivered a 409% ROAS with our proven advertising campaign strategy. Learn more about our eCommerce PPC Agency can help you to improve your ads and increase your conversions. With 80% of businesses using Google Ads , you don’t want to miss out.

eCommerce 195
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Account-Based Marketing: Past, Present, and Future

Kissmetrics

Let’s say you’re targeting an outdoor retailer that creates custom kayaks for professional fishermen. One thing marketers are advised to do when running PPC, social media ads, or any other type of campaign is build up enough data before making a conclusion. Here are some real-life examples of account-based marketing.

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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

In this case, you might put this in a column called “PPC” or “Pay-Per-Click” How much did you spend on SEO and blogging ? This is a common notion in outdoor advertising. For example, how much did you spend on Google Adwords and Facebook advertising ? Billboards reinforce T.V.

Customer 350
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9 Digital Marketing Tips for the Holidays

Kissmetrics

While I’ll always believe SEO should have a prominent place in any marketing campaign, the time-sensitive nature of the holiday season makes PPC ads essential. Outdoor retail brand REI is closing its doors for the sixth year in a row and paying staff to take the day off and spend time with their family.

Marketing 307