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Bringing Experiential Retail into the Open Air with Events and Technology

Retail TouchPoints

As the pandemic fades and the thermometer climbs, more and more people want to get out and find an escape from the pressures of inflation — and outdoor spaces are positioned to provide great, flexible experiences that can fill the bill.

Events 233
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Seasonal Marketing Ideas for Fall Holidays

UpSellIt

As fall approaches, update your website, email campaigns, and social media channels with warm, fall-inspired imagery and color schemes, such as rich oranges, deep reds, and rustic browns. Create blog posts, videos, and social media updates centered around fall themes and holidays.

Marketing 131
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Even fewer respondents have access to social media activity related to the company (33%), customer referrals (23%) and customer lifetime value (22%).

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Product advertising: Benefits, types, examples, and strategies

Omnisend

Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media. Digital channels like emails, SMS, SEO, and social media have made this much-needed perspective shift possible.

Outdoor 145
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The 6 Best Digital Marketing Companies of 2020

Kissmetrics

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Storm Brain — Best for advertising and social media marketing. Social media seemingly changes by the second. Now you know my top recommendations.

Marketing 361
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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). What about social media marketing that shows your products in action, prompting others to desire those same experiences? Go to the top.

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Why HOKA Raced to Midtown for its First Global Flagship

Retail TouchPoints

However, it is the depth of programming planned that validates HOKA’s commitment to its core demographic of outdoor enthusiasts — from novices to specialists. As in any community-driven store, the goal is to build relationships and foster loyalty.

Demo 194