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In January, Google implemented sophisticated anti-scraping countermeasures to prevent the collection of data from search engine results pages (SERPs), data that plays a vital role in enabling retail marketers to measure their sites performance for search engine rankings and search engine optimization (SEO).
Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Gentry Jensen of Cordova Outdoors In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Gentry Jensen, founder of Cordova Outdoors, delving into Jensen's remarkable journey from a Navy SEAL to an innovative entrepreneur.
The world of SEO is one of the more frustrating parts of running an online business. You can read up on the common SEO tips , and those are more than likely going to give you a competitive advantage over other companies in the market. Your first step with an online store should be to focus on the basics of SEO.
We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? Through Ubersuggest, we learned more about their approach to SEO, traffic factors, backlinks, and more which you will see in the visualizations below.
Whether you’re just getting started on your search engine optimization (SEO) journey, or you want to pick up some new tips and shortcuts, the ROI Revolution SEO team is here to help. The Best SEO Learning Resources If you’re new to SEO, the best way to begin is with Google’s SEO Starter Guide.
From working around the clock to ensure that our website could support the traffic from our Beyoncé collaboration to helping us maximize our SEO opportunities, we are continually impressed and amazed with BigCommerce.” We just recently finished the website, and I am now working on SEO to help increase my stores brand and awareness.
Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Sports & Outdoors. Sports & outdoors merchants on BigCommerce made 22.42% more in 2017 than 2016 during Cyber Week. iPhone users spent 7.1%
If you’d like to learn more about producing strong copy for your eCommerce site, please contact our SEO team today. What is SEO Copywriting? eCommerce SEO Copywriting for Page Types. What is SEO Copywriting? Modern SEO copywriting is much more evolved, and with good reason. Table of Contents. Content Breadth.
From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. For example, here is my traffic swing for my SEO traffic in the United States over the last few months.
The company sells directly to consumers through their website, and their products consist of high-quality hand tools for woodworking, gardening and outdoor work. Garrett Wade is a family owned-business that was established in 1975. The Problem. The Garrett Wade team reached out to Groove Commerce to migrate their Magento store to BigCommerce.
For instance, a company may have made investments on marketing in a new region or early stage SEO that it does not expect to see results from until a later period. In this case, you might put this in a column called “PPC” or “Pay-Per-Click” How much did you spend on SEO and blogging ? Billboards reinforce T.V.
Here are some of the services that a full-service eCommerce marketing firm like Groove Commerce will provide: eCommerce SEO Search engine optimization (SEO) enables you to improve your website's rankings on search engines like Google.
We’ve revised it and added new context to adhere to modern SEO copywriting best practices. But they’ll never see that great content in the first place without proper SEO copywriting strategies. SEO content writing is a must-have in today’s digital marketing world. What is SEO Copywriting?
Looking ahead, Florin wants to bolster her email marketing efforts and SEO by building out other custom content aimed at customer acquisition in particular. “I We think because it’s an outdoor sport that you do six feet apart from people, [that it has] kind of built-in social distancing.”.
Three letters are crucial to your site’s success: SEO. Want to learn how you can improve your SEO presence? Here are ten smart ecommerce SEO strategies that you can start implementing today: Tip #1: Use natural, well-written text. Tip #3: Create SEO-friendly internal links. Tip #4: Use Keywords and remember voice search.
Cities are under lockdown, social distancing is followed, many businesses are shut, outdoor gatherings are prohibited. The first rule of the eCommerce business is to adapt to the current happenings of the industry. The world has already declared COVID as a global pandemic.
Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Neil Patel Digital — Best for content marketing and SEO. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.
You can use a camera, with or without a tripod, or why not take your products photos outdoors , to a settings that suits your brand’s voice. For outdoor shoots on a budget, it is best to use natural light. Optimizing Your Images (and Increasing SEO). Instead, you can focus on more profitable tasks, such as growing your business.
By improving its Instagram SEO with relevant keywords , the brand increases its chances of being found. ” Piggy-backing off SEO, this is good to market to potential users. Rumpl operates in the outdoor-industry space and helps keep campers and adventurers warm. We also offer assistance with content marketing and SEO.
In April 2018, Hearst bought a minority stake in Gear Patrol , an enthusiast men’s brand focused on products and stories about the outdoors. Your SEO will need to be top notch. Yoast SEO is one of the most popular plugins in the WordPress community, and the entire C-level staff is on WordPress Slack just about every day.
As an SEO professional, I often encounter many clients who claim to be looking for an aggressive and successful campaign, only to eventually find out that their only interest was in improving their paid search performance. Let’s take a look at some of the factors that can help, and then look at some of the ways SEO can fail you.
With nearly three decades of experience, Rob, alongside his brother Steve, has transformed a passion for outdoor sporting into a thriving online business. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally.
UX Case Study: Modern Ecommerce Design with Exxel Outdoors. Selling sports and outdoors goods online isn’t easy – especially with a small team competing against the likes of the goliaths in the vertical. Leveraging a modern SaaS technology stack is how Skullcandy saves time, money and innovatives quickly. Read how he hit those numbers.
Fitness brands like Lululemon and Outdoor Voices have done this extremely well. Just check out the article in the New Yorker praising Outdoor Voices’ products. All of this helps to build your SEO ranking as well –– so it is beneficial for your for multiple reasons. This will also help to increase organic SEO traffic.
Amazon & Walmart SEO guide: product listing requirements and why they matter Brian Hennessy Talkoot CEO and Co-Founder Landing on the first search results page of Amazon or Walmart is like striking gold for sellers. Make sure you use up that whole character count to maximize SEO.
Shopify product tags SEO might seem like an afterthought, but properly optimizing them provides foundational on-page SEO value. From driving organic traffic to increasing search visibility and conversions, the right product tags pack an SEO punch. Every product tag presents an SEO opportunity.
That’s one way to identify with your customers, but they took it a step further by acting on something that is dear to the hearts of travelers and outdoors enthusiasts. An outdoor apparel brand, for instance, may team up with a company that sells camping gear; their products are from the same industry but don’t overlap entirely.
Another company in the outdoor space generated $19,000 in sales from 165 transactions with a total campaign spend of $67 through Google Shopping. In terms of ROI per channel, the numbers for Google Shopping also look promising. Take the parts company that averaged $12 to $14 in sales for every $1 spent with Google Shopping ads.
Seals can also positively impact your SEO — since increased trust in your site can result in longer site visits and lower bounce rates. 2: Outdoor Gear eCommerce Site. On an eCommerce site specializing in a popular outdoor gear line, around 42,000 visitors were split between a site with no badge and one with a floating McAfee badge.
While I’ll always believe SEO should have a prominent place in any marketing campaign, the time-sensitive nature of the holiday season makes PPC ads essential. Outdoor retail brand REI is closing its doors for the sixth year in a row and paying staff to take the day off and spend time with their family.
When I first chatted with Corey in the fall of 2016, Exxel Outdoors ’ two flagship brands –– Kelty and Sierra Designs –– had just undergone a redesign that optimized for mobile and SEO using product page videos and responsive design. Ecommerce Strategies from Exxel Outdoors. How a Team of 2 Can Manage 10 Million Dollars Brands.
So, in addition to content topics for dog-owners and lovers, Tactipup could also brainstorm data-driven topics on: Outdoor activities and hobbies (ex: “favorite outdoor activities to do with dogs”) Patriotic trends (ex: “states that fly the most American flags”) Hunting and fishing (ex: “popular places to hunt big game during the fall”).
If you want to get the most out of your BigCommerce marketing efforts, you should probably consider hiring an SEO agency. We’re going to discuss the benefits of working with a BigCommerce SEO agency and how to find the right one for your business. Keep reading! What Is BigCommerce?
We are a 3rd generation corporation selling a wide range of outdoor elements to a varied market group. SEO Practices. Kenneth Lynch and Sons. As told to BigCommerce by Maria Dumoulin, Marketing Associate at Kenneth Lynch and Sons. As told to BigCommerce by Michal Zawada, Ecommerce Manager at Renin. . Website Speed and Website Security.
Digital channels like emails, SMS, SEO, and social media have made this much-needed perspective shift possible. Outdoor advertising Outdoor advertising intends to reach vast audiences and is strategically displayed in high-traffic public spaces. Why is product advertising important?
As an SEO professional, I often encounter many clients who claim to be looking for an aggressive and successful campaign, only to eventually find out that their only interest was in improving their paid search performance. Let’s take a look at some of the factors that can help, and then look at some of the ways SEO can fail you.
Day 5: Take a Crash Course in SEO to Perfect Your Copy. You next step is to spend a day learning about SEO — search engine optimization. You don’t have time to become an SEO expert in a day, but a few quick lessons can help Google (and future customers) find your Etsy store. You can use Etsy Teams to meet similar sellers.
If you transitioned from indoors to outdoors, it may have taken time for the camera to adjust and created a dark screen or a blinding light. We can help you grow your business using video marketing, and also offer social media management, content marketing, and SEO strategy. Adjust the lighting to provide a better viewing experience.
To combat this issue, he signed up for one of an outdoors brand’s Shopify subscriptions. Before the end of the trip, a lot of Mattew’s gear was already worn out and seemed ready for the dumpster. Matthew didn’t understand how to shop for high-quality gear, or how to care for it.
There are two ways to reach these shoppers: search engine optimization (SEO) and advertising. Etsy SEO is not. Learn more about this process in our dedicated guide to Etsy SEO. The second element of Etsy SEO is ranking.This is how Etsy determines whose products are shown first.
Shopify vs Teespring: Our Comparison In this comparison, we look at these categories to determine which platform is best for your business: Features Pricing Templates SEO Customer Support Since they’re not directly comparable products, we’ll be sure to indicate the types of businesses that should steer towards one or the other.
For instance, SEO tools like Ahrefs offer keyword analytics to validate demand, optimize your store, and reach the right buyers for higher sales. Outdoor gear With the outdoor equipment market reaching $27.96 billion in revenue by 2025 , selling premium outdoor gear presents a lucrative opportunity.
We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. For example, if somebody wants to shift from an SEO Consultant to a Senior SEO Strategist, they can work with their supervisor to plan a path to the next level.
SEO Benefits : Images can improve your website’s SEO by providing alternative text and enhancing user experience, potentially leading to higher search engine rankings. For example, if you sell outdoor gear, use images that convey the adventure and excitement of outdoor activities.
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