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Eddie Bauer Aims to ‘Eliminate Barriers to the Outdoors’ with New Rental Program

Retail TouchPoints

In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors )launched its own gear rental program.

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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. Want your own Outdoor Voices shirt? Before we settled on the shirt, we browsed Outdoor Voice’s site for a while, added one of the “kits” they sell to our cart, then abandoned it. Retargeting.

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Lifting Bottom-Line Revenue 50% With Paid Advertising

Groove

The team at Cordova Outdoors specializes in creating tools for outdoor-minded people to use in enjoying their trips outside. As a result, this outdoor retailer challenged Groove Commerce to optimize their existing accounts and to maximize ROAS. Understanding Cordova Outdoors. Visit The Cordova Outdoors Website.

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VF Opens its Largest Distribution Center in Southern California

Retail TouchPoints

The DC is capable of shipping 76 million units annually and will employ approximately 550 people during peak periods. The center offers EV chargers, both indoor and outdoor restorative areas and features a robust fitness facility on site to encourage health and wellness.” million-square-foot facility in Ontario, Calif.

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Bal Harbour Pop-up Embarks on Luxurious Retail Tour

Retail TouchPoints

The retail space will be constructed within 30 white shipping containers that will be custom-furnished to meet brands’ needs. As part of the pop-up experience, Bal Harbour Shops is featuring The Whitman , a restaurant concept designed specifically for the experience, featuring ample seamless indoor-outdoor space and a Latin-inspired menu.

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

134% more likely to anticipate making a garden or outdoor purchase. They’re more likely than the average consumer to indicate they’re shopping for outdoor furniture, mattresses, kitchen appliances, bed and bath goods and garden items. 65% more likely to pick up their order in-store. So which categories will they shop for this year?

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. Sports & Outdoors. Sports & outdoors merchants on BigCommerce made 22.42% more in 2017 than 2016 during Cyber Week. Cyber Week is officially over.