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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. Influencer Marketing & Social Media Engagement. For our price point, phone calls are gold.”. Cyber Week is officially over. iPhone users spent 7.1%

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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

After one of those Live videos hit 1,000,000 views (with a bit of social media promotion), he realized he was on to something. B2B buyers often require personalized prices –– which you can get by logging in on Atlanta Light Bulbs site (they use customer groups to make this happen).

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

134% more likely to anticipate making a garden or outdoor purchase. In terms of social media, these consumers are scrolling through Pinterest more than others, so it might make sense to work with influencers to create sponsored content while also placing paid ads. 65% more likely to pick up their order in-store.

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Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential

Retail TouchPoints

Adding to the overall shipping volume will be those consumers who would normally have purchased a gift in-store and brought it to the recipient themselves. With travel restricted by COVID-19, these shoppers are highly likely to choose shipping directly to the gift recipient.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

With recent missteps by social media giants like Facebook, consumers have become increasingly aware of how their personal data is collected and used. Zero-party data is best used when it helps to identify a key audience that would otherwise be too hard/expensive to find. Things haven’t been easy of late for the retail sector.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

For consumers, Rent the Runway is a luxury clothing rental company that allows regular folks to rent and wear expensive goods they’d otherwise never have access to. But in 2018, Skullcandy made the move from Demandware to BigCommerce, drastically cutting operational costs and speeding up GTM on innovative marketing campaigns.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. But make no mistake, the return to “traditional” media by no means has to be boring. Stand Out Beyond Free Shipping .