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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. Want your own Outdoor Voices shirt? Before we settled on the shirt, we browsed Outdoor Voice’s site for a while, added one of the “kits” they sell to our cart, then abandoned it. Retargeting.

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Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential

Retail TouchPoints

Adding to the overall shipping volume will be those consumers who would normally have purchased a gift in-store and brought it to the recipient themselves. With travel restricted by COVID-19, these shoppers are highly likely to choose shipping directly to the gift recipient. One key is leveraging social media to its fullest.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. Influencer Marketing & Social Media Engagement. Sports & Outdoors. Sports & Outdoors Cyber Week 2017 YoY GMV. iPhone users spent 7.1%

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Loyalty Programs: Why and how do they work?

Optimizely

In addition to useful perks, like free shipping, your loyalty incentives should include emotion-evoking rewards. Take REI, for instance: All REI customers know of the company’s dedication to outdoor conservation and they actively participate in the co-op’s sustainability efforts that also reward them with discounts and exclusive sales.

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

134% more likely to anticipate making a garden or outdoor purchase. In terms of social media, these consumers are scrolling through Pinterest more than others, so it might make sense to work with influencers to create sponsored content while also placing paid ads. 65% more likely to pick up their order in-store.

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How Retailers can Reduce Tax Complexities and Make the Nice List this Holiday Season

Retail TouchPoints

Loyalty Programs Its not uncommon for brands to roll out loyalty programs to frequent customers, offering exclusive early access to sales, rewards for purchases or deals on shipping.

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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

After one of those Live videos hit 1,000,000 views (with a bit of social media promotion), he realized he was on to something. After all, with 9 brand subsidiaries and plans to turn their umbrella brand –- Exxel Outdoors –– into a retail site all its own (totaling 10 ecommerce sites), the 2 ecommerce managers had a lot of their hands.