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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. Want your own Outdoor Voices shirt? Before we settled on the shirt, we browsed Outdoor Voice’s site for a while, added one of the “kits” they sell to our cart, then abandoned it. Retargeting.

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How Outdoor Brands Can Sustain the Pandemic Boom

ESW

Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1

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Captivating Customers: How Gamification Transforms the Retail Experience

Retail TouchPoints

Rewards come in various forms, ranging from free shipping and promotional gifts to purely virtual badges and points. Imagine captivating outdoor kiosks positioned near your store entrance. The key is to offer incentives that resonate with your target audience and align with your brand identity.

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Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential

Retail TouchPoints

Adding to the overall shipping volume will be those consumers who would normally have purchased a gift in-store and brought it to the recipient themselves. With travel restricted by COVID-19, these shoppers are highly likely to choose shipping directly to the gift recipient. One key is leveraging social media to its fullest.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping .

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

134% more likely to anticipate making a garden or outdoor purchase. In terms of social media, these consumers are scrolling through Pinterest more than others, so it might make sense to work with influencers to create sponsored content while also placing paid ads. 65% more likely to pick up their order in-store.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

With recent missteps by social media giants like Facebook, consumers have become increasingly aware of how their personal data is collected and used. Listen and then act accordingly: If a customer tells you they’re the outdoors type, don’t show them ads for a slinky cocktail dress. Still, respect boundaries.

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