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Sports & Outdoors Ecommerce Site Design

BigCommerce

Sports and outdoors shoppers aren’t just shoppers –– they are fans. Those are all great things for sports and outdoor brands –– but it also means their sites need to cater to personalization and treat customers like the individual fans they are. Beyond that, sports and outdoors brands need to convey a sense of “cool.”

Outdoor 232
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Best Buy, Home Depot Embrace Live Video Shopping for Holiday

Retail TouchPoints

Integrated brand and product messaging from the retailer will be combined with shoppable functionality: viewers scanning integrated in-episode QR codes will be directed to a custom “shop the look” page on HomeDepot.com, where they can add products they see onscreen to their shopping carts. ET on the TalkShopLive platform.

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How to Boost ROI with Optimized Buy Now Buttons

Kissmetrics

Cart : Looking to increase your average order value (AOV)? Then link your Buy Now button to the shopping cart and encourage buyers to meet the deal or shipping threshold you’ve set. It’s best suited for Buy Now buttons selling outdoor products and other products associated with excitement, vitality, and fun.

eCommerce 283
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28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales

BigCommerce

Fitness brands like Lululemon and Outdoor Voices have done this extremely well. Just check out the article in the New Yorker praising Outdoor Voices’ products. Someone lands on your site, puts an item in the cart and then leaves –– then abandoned cart software can greatly increase your conversion rates.

eCommerce 419
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35 Points Ecommerce Checklist for Holiday Sales 2020: Get Ready For Post-Pandemic World 2020

MakeWebBetter

Cities are under lockdown, social distancing is followed, many businesses are shut, outdoor gatherings are prohibited. The first rule of the eCommerce business is to adapt to the current happenings of the industry. The world has already declared COVID as a global pandemic.

eCommerce 183
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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

This is a common notion in outdoor advertising. One school of thought is that each marketing channel supports the next channel – it’s a combined effort. Your blog posts reinforce your Pay-Per-Click ads, and all channels work together to bring in customers. Billboards reinforce T.V.

Customer 350
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Retailers Take Note: Generative AI is Killing the Single Voice of the Brand

Retail TouchPoints

Maybe they both like the great outdoors, but the words you use to appeal to each should be different — while staying true to your brand values. For retail marketers, this is like gold, sprinkling its dust on all kinds of channels from websites, to email, social, text — even shopping carts.

Retail 187