Optimizely

FEBRUARY 28, 2020

The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). Here at Zaius, we’ve been following Outdoor Voices’ journey for quite a while. use #doingthings when they’re sporting Outdoor Voices apparel. they’re so great.

Outdoor 195

Outdoor Customer Experience Social Media Clothing 195

Retail TouchPoints

OCTOBER 4, 2023

Inside Gen Z Archetypes During the research process, MG2 identified four consumer archetypes that study participants were asked to opt into, including: The Happily Detached — consumers who are tech-savvy but don’t want to live and breathe on social media, according to Gonzalez.

Social Media 321

Social Media Consumer Technology Workshop 321

Optimizely

OCTOBER 22, 2020

Take REI, for instance: All REI customers know of the company’s dedication to outdoor conservation and they actively participate in the co-op’s sustainability efforts that also reward them with discounts and exclusive sales. Shoppers return to this retailer because they support what they stand for and benefit from doing so.

Payments 367

Payments Customer Loyalty Customer Retention Payment Services 367

Retail TouchPoints

MARCH 11, 2021

Outdoor Shopping Centers Should Make the Streets Feel Alive. Outdoor shopping centers have a distinct advantage during this recovery period: people have been more comfortable outside than inside throughout the pandemic. They are also using the space for transitional or pop-up events for retailing and or fitness.

Outdoor 308

Outdoor Fulfillment Events Department Stores 308

BigCommerce

NOVEMBER 28, 2017

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Influencer Marketing & Social Media Engagement. Sports & Outdoors. Sports & Outdoors Cyber Week 2017 YoY GMV. Desktop: 57%.

BigCommerce 415

BigCommerce Merchant Services Small Business Retail Food and Beverages 415

Retail TouchPoints

JANUARY 28, 2022

With recent missteps by social media giants like Facebook, consumers have become increasingly aware of how their personal data is collected and used. Listen and then act accordingly: If a customer tells you they’re the outdoors type, don’t show them ads for a slinky cocktail dress. Still, respect boundaries.

Gifts 278

Gifts Shipping Costs Social Media Outdoor 278

Retail TouchPoints

JUNE 14, 2023

As the pandemic fades and the thermometer climbs, more and more people want to get out and find an escape from the pressures of inflation — and outdoor spaces are positioned to provide great, flexible experiences that can fill the bill.

Events 276

Events Technology Outdoor Retail 276

Retail TouchPoints

NOVEMBER 10, 2020

One key is leveraging social media to its fullest. Retailers also can take advantage of the increasing integration of social media and shopping platforms, which let shoppers make purchases as they scroll their favorite social networks. year-over-year. To Lure Shoppers Back to Stores, Communicate a Sense of Safety.

Shipping Costs 246

Shipping Costs Social Media Gifts Shipping 246

Kissmetrics

APRIL 1, 2021

The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 The company boasts millions of users, and social media professionals, brands, and influencers can use the tool to manage content across Instagram, Pinterest, and even TikTok. Instagram is extremely popular. billion users.

Small Business Retail 285

Small Business Retail Social Media SEO Books 285

Retail TouchPoints

MARCH 17, 2022

134% more likely to anticipate making a garden or outdoor purchase. In terms of social media, these consumers are scrolling through Pinterest more than others, so it might make sense to work with influencers to create sponsored content while also placing paid ads. 65% more likely to pick up their order in-store.

Improvements 306

Improvements Home Furnishings Shipping Costs Customer 306

Retail TouchPoints

SEPTEMBER 9, 2024

Imagine captivating outdoor kiosks positioned near your store entrance. Loyalty programs, social media campaigns and even in-store experiences can all be infused with gamified elements to create a more engaging and rewarding shopping journey. The possibilities of gamification in retail extend far beyond apps and kiosks.

Customer 263

Customer Retail Social Media Games 263

Optimizely

JUNE 14, 2018

If you have data spread out across your ecommerce platform, marketing automation system, and social media marketing platforms, it will be difficult to create a seamless experience across all channels. The language used across both its website and social media accounts is always consistent and has a clear style.

Marketing 249

Marketing B2C Clothing Outdoor 249

My Wife Quit Her Job

NOVEMBER 14, 2018

Many years ago, he started a successful outdoor products company, sold it and then started another company called Max & Neo which sells dog collars and accessories online. Now Max & Neo is no ordinary dog collar company and Kenric has managed to get tons of attention on social media and the press because of one key value proposition.

Supplies 156

Supplies Outdoor Social Media Accessories 156

Retail TouchPoints

MAY 14, 2024

Our activation in Topia Mall is yet another example of how we seek to connect and engage with our fans on the platforms where they socialize, from social media and gaming to immersive metaverses.

Games 262

Games Outdoor Social Media Accessories 262

365 Retail

JANUARY 14, 2025

Following the success of its debut year, the project highlights branded gondolas, ski lifts, and signature GUESS swings, enhancing outdoor engagement. This spectacular show is now available for viewing on GUESSs social media channels and official website, providing a global audience with a glimpse into its alpine innovation.

Outdoor 64

Outdoor Fashion Apparel Social Media 64

365 Retail

DECEMBER 11, 2024

From social media posts and reviews to photos and videos, UGC offers a unique blend of authenticity and credibility that resonates deeply with consumers. For example, fashion retailers often encourage customers to post their outfit of the day (#OOTD) photos, tagging the brand for a chance to be featured on its social media channels.

Social Media 52

Social Media Outdoor eCommerce Customer Loyalty 52

Optimizely

SEPTEMBER 3, 2019

Best Social Strategy: Outdoor Voices. Outdoor Voices isn’t like most athletic brands that highlight elite athletes. This idea has clearly caught on, with more than 100,000 posts on Instagram of their customers #DoingThings while wearing Outdoor Voices. Best Retargeting: Le Creuset.

Marketing 218

Marketing Outdoor Social Media Magazine 218

ESW

APRIL 11, 2023

Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1

Outdoor 88

Outdoor Multi-channel Shipping Costs Apparel 88

Retail TouchPoints

AUGUST 15, 2022

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Retail TouchPoints

JANUARY 13, 2021

In many ways, retailers need to think like social media companies. Utilize omnichannel marketing strategies to stay top of mind through push notifications, emails and social media, so you’re always reminding your shoppers that they could be having a good time discovering with you. How do they keep them coming back?

Customer 259

Customer Social Media Mobile eCommerce 259

Retail TouchPoints

MAY 12, 2021

Customers reported a heavy reliance on social media, T&C’s website, and in-store messaging for updates and other information: 63% and 55% of respondents referred to T&C social media and website, respectively, before visiting a store. Communication was increased across all channels. Planning for Improvement.

Social Media 261

Social Media Improvements Information Technology 261

TalkingRetail

DECEMBER 1, 2020

Whisky brand The Famous Grouse has launched a global campaign focusing on “occasions and the outdoors”. The “Spend Time in Grouse Country” campaign is running across TV, social media, and merchandising assets for retailers, and aims to “enjoy their preferred moments and special occasions” either by the fire, outdoors, or with friends.

Outdoor 72

Outdoor Social Media Retail 72

Ecommerce Platforms

NOVEMBER 17, 2022

Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). What about social media marketing that shows your products in action, prompting others to desire those same experiences? Go to the top.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

BigCommerce

JANUARY 25, 2018

Branding should be central to every decision your company makes, including: Your social media posts. Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel. In this guide, we’ll show you how to do it for $50.

White Paper 419

White Paper Clothing Improvements Outdoor 419

SellBrite

DECEMBER 20, 2019

billion in 2018), and the industry of social media influence is predicted to be worth between $5 and $10 billion by 2020. Employing User-Generated Content on Social Media. The photos and videos that social media users share about brands can be fertile ground for unique and engaging content.

eCommerce 200

eCommerce Social Media Merchant Services Payment Services 200

Kissmetrics

NOVEMBER 5, 2020

of every other social media platform out there, which does everything in their power to keep you scrolling, reading, sharing, or pinning. It’s a way for brands to create original content exclusively for Pinterest; and unlike other social media platforms, the stories don’t disappear after a while. What is Google Keen?

Social Media 255

Social Media Other Workshop Marketing 255

Retail TouchPoints

FEBRUARY 23, 2022

Now that nearly everyone carries a phone with a digital camera and apps for sharing content across global social media platforms, people are increasingly becoming adept photographers and image-makers. Use flash outdoor in bright sunlight and turn it off indoors in dim spaces (no, that’s not backwards!)

Retail 264

Retail Mobile Outdoor Social Media 264

Kissmetrics

DECEMBER 18, 2020

The tips that we discuss below can be applied in similar ways across a wide range of areas, including: Websites Logos Branding Landing pages Menu bars Email marketing Social media posts and cover photos Product design Videos. Green is Ideal for Environmental and Outdoor Products and Brands. So, how do you get it, right?

eCommerce 363

eCommerce Outdoor Article Web Design 363

Retail TouchPoints

NOVEMBER 11, 2022

The participants in Path Ahead Ventures have launched a wide variety of outdoors-focused products, from apparel to experiences, and so it makes sense that each company has its own needs. OYA’s efforts extend to social media, where Gilbert is working to normalize discussion of feminine hygiene issues.

Apparel 243

Apparel Marketing Retail Outdoor 243

BigCommerce

JULY 25, 2017

After one of those Live videos hit 1,000,000 views (with a bit of social media promotion), he realized he was on to something. After all, with 9 brand subsidiaries and plans to turn their umbrella brand –- Exxel Outdoors –– into a retail site all its own (totaling 10 ecommerce sites), the 2 ecommerce managers had a lot of their hands.

Shipping Costs 419

Shipping Costs eCommerce BigCommerce B2B 419

Retail TouchPoints

APRIL 6, 2022

This may take the form of an interchangeable pop-up shop with free samples or a corner with fun neon signage, wall art or biophilia to encourage shoppers to snap a quick photo for social media. These traditional retail anchors are being replaced in order to enhance and personalize the shopping experiences.

eCommerce 299

eCommerce Arts Department Stores Shipping Costs 299

Kissmetrics

APRIL 7, 2020

From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. It’s been roughly a month now since the Coronavirus started to flip our lives upside down.

Marketing 357

Marketing Payment Services SEO eCommerce 357

365 Retail

JANUARY 17, 2025

In collaboration with Mood Media , the outdoor retailer has transformed its 10,000-square-foot space into a destination for engagement and exploration. The immersive features have not only increased dwell times but have also become popular on social media, with customers frequently sharing their experiences.

Outdoor 64

Outdoor Technology Social Media Retail 64

TalkingRetail

JULY 14, 2021

The campaign includes outdoor advertising across the south-west region and targeted digital activity running across social media channels. Crisp brand Burts Snacks has kicked off a seven-figure marketing campaign ahead of the summer holiday period in the south-west of England.

Outdoor 111

Outdoor Social Media Channel Marketing 111

RTP blog

APRIL 10, 2019

Case in point: REI ’s expansion of its outdoor gear rental program is being positioned as part of the retailer’s well-known commitment to sustainability. Rental programs not only make outdoor gear more affordable, but by re-using products they do their part toward saving the planet.

Consumer 150

Consumer Outdoor eCommerce Social Media 150

MakeWebBetter

JULY 30, 2020

Cities are under lockdown, social distancing is followed, many businesses are shut, outdoor gatherings are prohibited. The first rule of the eCommerce business is to adapt to the current happenings of the industry. The world has already declared COVID as a global pandemic.

eCommerce 183

eCommerce Outdoor Drop Ship Shipping Costs 183

SellBrite

FEBRUARY 6, 2018

And user-generated content, or UGC—the kind you see when you look at Amazon reviews—is one of the most powerful forms of social proof today. With the wide use of social media, it’s easier than ever for people to share what they think about products through statuses, photos, and videos. People love using social media.

eCommerce 161

eCommerce Social Media Clothing Outdoor 161