Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth
Retail TouchPoints
JUNE 7, 2021
The most common product categories purchased were: Video games and accessories ( 44% ); Toys and hobbies ( 29% ); Jewelry and watches ( 26% ); Apparel and accessories ( 25% ); and Books or audiobooks ( 23% ). The Interactive Advertising Bureau reported that social media ad revenues reached $41.5 after Google, accounting for 25.2%
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