Retail TouchPoints
MARCH 6, 2025
In retail brand impersonation attacks, cybercriminals pose as trusted retailers or brands to deceive consumers into revealing sensitive information, making payments for fake products or downloading malicious content. They can also impersonate company executives internally, tricking employees into authorizing payment on fraudulent invoices.
Kissmetrics
APRIL 1, 2021
Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.
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Kissmetrics
AUGUST 3, 2021
If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. That made it hard to drive social media users from Instagram to your website. What Does “Link in Bio” Mean?
Retail TouchPoints
FEBRUARY 23, 2022
No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.
Retail TouchPoints
OCTOBER 27, 2024
They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.
Retail TouchPoints
FEBRUARY 26, 2025
Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both. In fact, 16% of respondents from the consumer attitudes survey said theyd been the victim of social commerce fraud in the past year.
Retail TouchPoints
NOVEMBER 29, 2024
Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Promotional efforts such as coupons and discounts work well in social commerce, too, as do flexible payment terms. Cultivating KOCs (key opinion consumers, a.k.a.
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