How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV
Retail TouchPoints
OCTOBER 24, 2024
But whether consumers are traveling on a path, down a funnel or simply weaving in and out of some amorphous digital web, if all goes well they still end up in the same place — checkout (or as it’s called in the traditional funnel model, conversion). Instead, many brands are getting lost in a sea of sameness.
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