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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media.

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Adopting a Holistic Security Mindset for Ecommerce

Retail TouchPoints

A recent study found that three-quarters of consumers will avoid a brand after a cybersecurity issue, and more than 40% assume that brands are to blame when an incident occurs. In fact, 16% of respondents from the consumer attitudes survey said theyd been the victim of social commerce fraud in the past year.

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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

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Reports: PayPal in Talks to Acquire Pinterest for $45 Billion

Retail TouchPoints

The payments provider has worked to stay at the cutting edge of relevant trends, including the buy now, pay later (BNPL) services that are currently experiencing massive growth and are expected to surge during the holidays. Adding social media capabilities could further enhance PayPal’s offerings for retailers.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Shopping with a PC or smartphone only ranks second and third in the PwC study. Payments play a key role.

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Affiliate Marketing in 2018: What It Is and How You Can Get Started

BigCommerce

Affiliate marketing is a popular tactic to drive sales and generate significant revenue. In March of 2017, Amazon transformed their marketing structure, offering rates of 1-10% of product revenue for creators, providing the opportunity for affiliates to dramatically increase their passive income. Industry-leading commissions.

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Gift Card Association Promotes PSA Warning Consumers About Fraud Dangers

Retail TouchPoints

Prepaid Consumer Insights Study of 1,000 U.S. Unfortunately the trend in gift-card scams is also growing , with AARP reporting that one in 10 adults of 1,000 surveyed fell victim to gift-card fraud, with criminals specializing in this type of crime asking for payment of a nonexistent outstanding bill or fee. . Postal Service.

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