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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. Embedded finance has become big business: McKinsey estimated that the sector reached $20 billion in revenue in the U.S. Denise Leonhard, VP and GM, Venmo.

Payments 338
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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media.

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Survey: COVID-19 Travel Restrictions Spur Huge Growth in Cross-Border Ecommerce

Retail TouchPoints

With borders closed and travel restricted, in-person international interaction was at an all-time low. Brands that were advanced in their digital journey and were globally diversified have seen incredible returns and record-breaking online revenues. Social Media, Lower Customer Acquisition Costs Fuel Cross-Border Surge.

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4 Secrets To Boosting Retail Revenue By Catering To Foreign Tourists

RTP blog

As a result, most tourists spend serious time and money shopping when they travel here to the U.S. Retailers can overcome these barriers by embracing multilingual social media channels that are popular in the countries the tourists are visiting from, like WeChat, Weibo, WhatsApp, Line, Yandex, etc.

Payments 150
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How to Make Money on Instagram With & Without Followers

Kissmetrics

There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Instagram remains one of the most popular social media apps. Advertise your brand.

Payments 363
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Retailers: Why You Should Have FOMO About Card Linked Offers

Retail TouchPoints

Today, marketing programs are more comprehensive and measurable than ever, inclusive of apps, social media accounts, finely tuned promotions, influencer collabs, gift cards and more. In general terms, it is a digital promotion that is activated by using a specific payment card, website or app to make the purchase.

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How to Create an Ambassador Program for Your DTC Brand

Retail TouchPoints

These referrals are very powerful, as they don’t just drive revenue but also help build trust and a strong reputation in a complex category. Leverage social media campaigns, influencer spotlights and interactive challenges to pique interest and showcase the program’s benefits.