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7 Ways Service Providers can Motivate Customers with Digital Incentives

Retail TouchPoints

Even as a discount helps a business move product, its also cutting into sales revenue and margins. They can often be difficult to implement, especially for businesses with recurring monthly payments. For companies looking to protect this metric, a digital incentive can appeal to customers without the same revenue hit.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. Embedded finance has become big business: McKinsey estimated that the sector reached $20 billion in revenue in the U.S. Denise Leonhard, VP and GM, Venmo.

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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

But whether consumers are traveling on a path, down a funnel or simply weaving in and out of some amorphous digital web, if all goes well they still end up in the same place — checkout (or as it’s called in the traditional funnel model, conversion). Instead, many brands are getting lost in a sea of sameness.

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How to Orchestrate to Eliminate Regional Payment Barriers for Ecommerce Success

Retail TouchPoints

Regional payments can be complex. For retailers and regional payments, consumer payment preferences play one piece, while checkout optimization and diversification play another. The question is, how can retailers conduct everything together to make ‘music’ and orchestrate regional payments for ecommerce success?

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How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers

Retail TouchPoints

The rise of retail media has inspired not just retailers but a whole raft of other businesses to launch their own media networks, drawing on their connections with consumers and commerce systems to introduce a new revenue stream. The projection of what they’re going to be doing in terms of travel is exciting — [U.S.

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Survey: COVID-19 Travel Restrictions Spur Huge Growth in Cross-Border Ecommerce

Retail TouchPoints

With borders closed and travel restricted, in-person international interaction was at an all-time low. Brands that were advanced in their digital journey and were globally diversified have seen incredible returns and record-breaking online revenues. Flexible payment options are gaining in popularity.

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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. The Interactive Advertising Bureau reported that social media ad revenues reached $41.5