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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel eCommerce platform connects all of a retailer's sales channels in one place. These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems. What Is an Omnichannel eCommerce Platform?

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. Further boost their retention and repeat purchase rates by giving them the VIP treatment with early or exclusive access to products, personalized discounts, social media shoutouts and invites to special events.

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Are Counterfeiters Aggressively Targeting Social Media Platforms?

RTP blog

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. In recent years, counterfeiters have quickly recognized the potential of social media platforms for a number of reasons.

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Understanding Retail Delivery Fees and Their Impact on Sales Tax Compliance

Retail TouchPoints

Today, shoppers can easily browse and purchase products through various platforms, including computers, smartphones and social media. Invest in tax automation: Implementing tax automation can simplify compliance for retailers navigating the challenges of sales tax RDFs, point-of-sale fees and everything else.

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How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

The campaign generated over 2 million scans in 24 hours, driving significant app traffic and social media buzz. By peppering a national daily’s front page with unmarked QR codes leading to discounted deals, they created mystery and excitement. Personalize experiences, as Mr. Apple did with language-specific content.

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The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems. But, here’s the thing. billion by 2023.