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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. Prior to his current role at CleverTap, Dabbah held the position of VP of Marketing at both Agora, a software company specializing in real-time communications, and Ephox, an in-application editing software platform.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. Retailers had loved on-premise software because they could customize it, but then everyone went onto the cloud. It’s an old thing that’s become new again.

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Navigating the World of API and End-to-End Testing in Retail

Retail TouchPoints

APIs have become crucial to todays IT systems as they enable different software to communicate with one another. In case you are unaware, UI is another type of software testing that focuses on checking the appearance, functionality and usability of systems. E2E testing is about simulating real-world user experiences.

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Best Contact Management Software

Kissmetrics

This means going beyond storing their basic contact information and tracking points of contact, rebuttals, and previous sales deals. That’s where contact management software can be one of your most valuable sales sidekicks. The Top 5 Options For The Best Contact Management Software. Sales Process and Software Fit.

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How Network Detection and Response Can Protect Retailers from Cybercrime

Retail TouchPoints

Of course, more points of access mean more vectors for hackers to find their way into networks. The risk increases because most of these devices lack screens and can’t run software like Windows, meaning users can’t install security software or use traditional Endpoint Detection and Response (EDR) for cyber threats.

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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

Malware Threats Exploit Everyday Retail Tools Recent malware attacks targeting retail platforms are becoming more sophisticated and disruptive, exploiting tools and software that retailers depend on daily. Regular software updates, strict access controls and network segmentation also can significantly reduce risk.

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Best Inventory Management Software

Kissmetrics

Getting the best inventory management software for your business will make all of it a reality. And if that isn’t enough, the software tool can also help you reduce operating costs, increase revenue, and most importantly, ensure greater customer satisfaction. How to Choose the Best Inventory Management Software for You.