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The 5 Best PPC Companies of 2020

Kissmetrics

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313
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What is Programmatic Buying For PPC?

Kissmetrics

You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Since the entire process is automated, advertisers can scale their PPC campaigns with minimum effort while staying within their budget. A PPC campaign can lead to thousands of impressions and clicks.

PPC 277
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How Will AI Affect PPC?

ROI Revolution

With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. Another initiative we recommend is including more broad match keywords.

PPC 78
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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105
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A Quick Guide to Using Keywords for Better Amazon SEO

Kissmetrics

The Amazon algorithm presents what it thinks are the most relevant results. Here’s what I recommend. How Does PPC Relate to Amazon SEO? They’re known as pay-per-click (PPC) listings. PPC lets you bypass other product listings. We’re not focusing on PPC in this article…it’s a whole other beast.

SEO 355
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5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

Larry Kim , previously of Wordstream and now working on MobileMonkey, gave a lively presentation on Wednesday about focusing on your best content (unicorns). Learn more about Kim’s presentation topic from this article he wrote on Medium, The 10 Best Online Marketing Strategies to Make You a Unicorn. Want to see the full presentation?

Books 60
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How to Choose The Right Amazon Marketing Agency

Kissmetrics

Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform. So if you have either of these two goals, I highly recommend working with an Amazon marketing agency. Research and strategic recommendations. Know Your Goals and Desired Outcomes.

Marketing 230