Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

PPC 279

PPC Multi-channel Social Media B2C 279

Groove

MARCH 3, 2021

Whether this is your first time looking for an eCommerce PPC agency or you already engage with one and want to create a better working relationship, you're in the right place. In this blog, we're sharing 4 tips to help you create a great relationship with your agency partner that will yield a higher return on your marketing investment.

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PPC Management eCommerce Information 219

Kissmetrics

FEBRUARY 18, 2021

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. How Do PPC and Paid Social Campaigns Increase Brand Awareness? You can continue to run a PPC campaign while watching two goals.

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PPC Social Media Marketing Events 259

Groove

FEBRUARY 17, 2021

Instagram Marketing Tips To Drive Traffic & Conversions. In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales. One of our favorite Instagram marketing tips is influencer marketing. Use Influencer Marketing.

Social Media 367

Social Media Marketing eCommerce Gifts 367

Kissmetrics

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? Why Should You Humanize Your PPC Ads?

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PPC Customer Retention Social Media Consumer 195

Groove

AUGUST 11, 2020

Paid Search Strategy: 4 Tips. In this blog, we're sharing 4 tips to optimize campaigns and increase revenue: Use audience targeting. To help your eCommerce store find the right audience, we recommend using the following in your paid search strategy: Affinity markets. Conduct a competitive audit. Demographics. Purchase intent.

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Customer PPC Shopping Carts Recommendation 297

Kissmetrics

AUGUST 21, 2017

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

PPC 414

PPC Games Recommendation B2B 414

Kissmetrics

DECEMBER 2, 2021

That’s why today, I will run through my top digital marketing tips for the holidays. 9 Digital Marketing Holiday Tips. Use these nine digital marketing holiday tips to guarantee a holly-jolly holiday season. My last holiday marketing tip doesn’t technically involve the holidays at all. OK, enough background information.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Kissmetrics

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. With the short attention spans of Gen Z and millennials, Snapchat recommends writing copy that’s easy to understand, is localized for your audience, and has an offer message within the first two seconds of the ad.

Social Media 348

Social Media eCommerce Download White Paper 348

Kissmetrics

DECEMBER 22, 2020

In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. This is a highly effective strategy. Marketers like influencer promotions too.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Inflow Insights

JULY 29, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. To find success, your paid search ads campaigns should be optimized differently, too.

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PPC Toys Gifts SEO 166

SellBrite

JUNE 28, 2021

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

PPC 147

PPC Recommendation BigCommerce Other 147

SellBrite

FEBRUARY 21, 2018

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to PPC. Let’s dive in. On a product page.

PPC 156

PPC Recommendation Merchant Services Other 156

BigCommerce

MARCH 3, 2017

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. PPC Campaigns: How Should You Advertise Your Content? Which PPC Platform Should You Use?

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PPC eCommerce Social Media Blog 417

Kissmetrics

JANUARY 25, 2021

This is a simple and strategic way to upgrade your automated PPC ads. Google recommends not using this feature unless you are a skilled ad tester, as it will impede the ability of the responsive search ad software. All you need to do is pay your regular PPC fees and let Google take over from there. The best part?

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PPC Recommendation Information Improvements 306

Kissmetrics

OCTOBER 15, 2020

For example, if I’m looking for a new Chinese restaurant to try out, I might type in: Chinese restaurants near me best Chinese restaurants in Chicago Chinese restaurant recommendations. Over half of consumers search for reviews and recommendations online before making purchases. Optimizing for Google AdWords and PPC.

SEO 363

SEO PPC Blog Information 363

BigCommerce

DECEMBER 13, 2017

In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. However, the observations and recommendations I make in this guide are subject to change as A9 evolves. What does that tell you?

SEO 209

SEO Merchant Services Recommendation Document 209

BigCommerce

JULY 13, 2017

I’d recommend the integration for sure! That’s when I met BigCommerce, built a site, taught myself SEO and PPC. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Final Word. Not selling yet on eBay? It’s quick.

BigCommerce 415

BigCommerce Multi-channel Channel Gifts 415

Groove

APRIL 1, 2020

How to Increase AdWords Conversions: If you're looking to improve performance, drive more leads and increase AdWords conversions, we recommend following the tips below: Create a mobile-friendly landing page. When it comes to PPC, your company has a very short amount of time to pull in users and drive them to convert. Conclusion.

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PPC Mobile Improvements Recommendation 240

Kissmetrics

MAY 21, 2021

With all this in mind, let’s look at using Excel to boost your paid ad or pay-per-click (PPC) campaigns. As I’ve touched on, the goal of creating a PPC campaign is to get as many clicks and conversions as possible. Say you’re creating a PPC campaign around video marketing. Should I Use Excel or Google Sheets?

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PPC SEO Management Marketing 284

Kissmetrics

MARCH 23, 2021

A PPC ad can highlight what sets your podcast apart from its competition. Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions. PPC campaigns on LinkedIn will be key to attracting like-minded podcast listeners. Target the Right Audience.

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PPC Social Media Reference Download 261

Kissmetrics

NOVEMBER 19, 2020

The ads work just like regular PPC ads. But unlike Google’s PPC ads, there are some limitations. To get you started, here are some tips along with some Google recommendations: Differentiate Your Organization. For further tips for creating successful Google ads, visit their support page. Do they donate?

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PPC Marketing Other Social Media 326

BigCommerce

MAY 2, 2017

So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC. I absolutely recommend Amazon Pay. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand.

Payment Services 379

Payment Services Merchant Services Payments BigCommerce 379

BigCommerce

FEBRUARY 1, 2018

Productivity Tips for Business Owners. Need some simple graphic design help for a logo, PPC banner or social media ad? Want more productivity tips and applications? So, I went out to the ecommerce experts and influencers and asked them: what blogs and publications do you recommend? Get design help on the cheap.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Wiser

DECEMBER 1, 2017

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . If you would like to deep dive into each of these tips, you can visit our blog post here.

PPC 74

PPC Shipping Costs Apparel Article 74

BigCommerce

OCTOBER 4, 2017

Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). Pro Tip: “Best X Product” is a great potential topic idea for your blog. Pro Tip: This is a good time to mention breadcrumbs, which is an advanced navigation function that helps Google scan and index your site. Free water!

SEO 419

SEO eCommerce Gifts Blog 419

Kissmetrics

MARCH 8, 2021

The average CTR for PPC ads is even worse at 2%. SMS Marketing Tip #1. SMS Marketing Tip #2. SMS Marketing Tip #3. SMS Marketing Tip #4. SMS Marketing Tip #5. Emails can sit unread for days, phone calls can go unanswered, but text messages are almost always read immediately after they’re sent.

Payments 354

Payments Marketing Payment Services Mobile 354

Groove

MARCH 23, 2020

We recommend creating at least 3 to 5 offers to begin with, and they can be adjusted as needed. Tip sheets. When it comes to blogging, we recommend allotting a certain number of blog posts to the topics that your campaign covers. Be sure you're following these social media branding tips to complement your effective strategy.

Marketing 195

Marketing Social Media PPC Webinar 195

Kissmetrics

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Rethink the Need for Advertising.

Marketing 356

Marketing Social Media PPC Customer 356

Inflow Insights

JANUARY 13, 2022

While a stellar eCommerce content strategy and scalable content production are keys to producing new content, today we’ll focus on ensuring your old content stays in tip-top shape — to keep driving traffic from search engines, even if those pages lose their original spots in the results pages. How to Create “Quality” eCommerce Content.

eCommerce 136

eCommerce SEO Recommendation Article 136

Omniconvert

JULY 16, 2019

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

eCommerce 109

eCommerce Recommendation Marketing Blog 109

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. 15 Google Shopping Campaign Tips to Make More While Spending Less. 21 Apple Pay Tips and Why It’s the Future of Mobile Payments. Are the most expensive and broad keywords out of reach for your PPC budget?

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. We’ve compiled a list of 10 insider tips to help you create a solid marketing strategy that will boost your eCommerce sales this holiday season. And that’s just the tip of the iceberg.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Kissmetrics

JANUARY 27, 2021

You can do this by offering white papers, tip sheets, or e-books in exchange for emails to grow your list. That’s why I still recommend blogging. If you like PPC, they have tons of content about that. For example, let’s say you have multiple posts surrounding SEO tactics, like: Local SEO tips SEO hacks Link building tips.

Marketing 318

Marketing SEO Blog Live Chat 318

Inflow Insights

SEPTEMBER 27, 2021

We’ll cover it all in this blog, including: How Google Shopping and Search Ads track out-of-stock products How out-of-stock listings affect your PPC ads And which seven strategies you should use for your out-of-stock product listings. The platform will continue delivering your PPC search ad as a search result no matter what.

PPC 127

PPC Merchant Services Recommendation Supplies 127

Kissmetrics

FEBRUARY 23, 2021

I recommend using a design tool like Canva , which comes with preset design dimensions for Snapchat. 4 Tips for Creating Great Sponsored Snapchat Filters. I recommend running a test program with a couple of stores to see if your filter is successful before expanding the campaign to the rest of your locations.

Social Media 266

Social Media Recommendation Consumer PPC 266

SellBrite

DECEMBER 6, 2017

A recommended ratio is 80/20 – 80% topical industry news and 20% plugging your site and products. 2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. Social media advertising also utilizes PPC models.

Social Media 167

Social Media Marketing PPC eCommerce 167