Retail TouchPoints

AUGUST 20, 2024

The retail sector is facing a complex economic environment in 2024. These factors have made it challenging for retailers to plan and execute effective marketing strategies. These factors have made it challenging for retailers to plan and execute effective marketing strategies. Reassessing Pay-Per-Click (PPC) advertising.

PPC 261

PPC Marketing Merchant Services Multi-channel 261

Retail TouchPoints

MAY 18, 2023

While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2% To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. The fact is, PPC works on many ad networks, not just Google Shopping.

Improvements 277

Improvements PPC Retail Financial Services 277

Retail TouchPoints

MARCH 22, 2022

Amazon’s innovations also have inspired some of the most game-changing new business models in retail, adopted by Target , Walmart and Macy’s to name just a few. Other retailers also are following Amazon’s lead , whether they know it or not, evidenced by the recent explosion of third-party marketplaces and retail media offerings.

Small Business Retail 299

Small Business Retail Retail Shopify eCommerce 299

Kissmetrics

JUNE 23, 2020

Keyword research for Google & Amazon rankings (and the differences) Data sources How to write good copy, product descriptions, ads, and come up with different marketing “angles” for Amazon Amazon promotions & lightning Optimize your listings Using Facebook Messenger & Manychat Amazon PPC Sell more to your existing customers.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

NOVEMBER 26, 2020

SEO, PPC, even some social media sites can drive online sales for your luxury brand. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. Whether you’re running an SEO campaign or a PPC campaign (or both), I recommend developing a highly targeted luxury marketing keyword strategy.

Marketing 363

Marketing PPC SEO Social Media 363

ROI Revolution

JUNE 3, 2020

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88

PPC SEO Mobile Automotive 88

Kissmetrics

FEBRUARY 17, 2021

On average, 19 percent of all retail sales are made during the November and December holidays. Of course, you can create urgency with your PPC ads through good copy, but there’s also a way of customizing your ads, so they show a countdown timer. Setting up a countdown timer on your Google PPC ads couldn’t be easier.

PPC 280

PPC Shipping Costs Social Media eCommerce 280

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Kissmetrics

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. PPC experts who can eke out a lot more revenue by optimizing every facet of a campaign probably won’t enjoy the set-and-forget nature of Performance Max campaigns.

PPC 205

PPC eCommerce Improvements Management 205

Retail TouchPoints

JULY 21, 2020

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. They can capitalize on opportunities by creating, updating and optimizing content that reflects the changes they’re seeing.

Online Retail 225

Online Retail SEO eCommerce Retail 225

Groove

JANUARY 5, 2022

Easily Manage Retail Campaigns. Facebook Dynamic Product Ads are super beneficial for retailers because they feature products that are relevant to people based on the stage that they're at in the sales funnel (i.e., YouTube PPC Ads. Expand Search Presence. Is Facebook Pay Per Click Advertising Right For Your Business?

Merchant Services 322

Merchant Services PPC Social Media Shipping Costs 322

Kissmetrics

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. The Apple retail store inspires purchases.

Marketing 356

Marketing Social Media PPC Customer 356

Inflow Insights

DECEMBER 4, 2018

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other. When you spend money on SEO or PPC, you’re paying for sales, not just traffic or rankings. They impact each other.

PPC 96

PPC SEO eCommerce Social Media 96

Retail TouchPoints

AUGUST 26, 2020

As retailers and private label sellers develop strategies for increasing sales velocity and driving profitability, price is top of mind — and it should be, given a staggering 82% of Amazon purchase decisions are based on price. Preserve Market Share. Price Is Crucial, But There Is More To Amazon Growth.

eCommerce 299

eCommerce Customer Loyalty PPC Social Media 299

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78

PPC Mobile Social Media Search Marketing 78

Wiser

DECEMBER 1, 2017

This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. . As we wrap up Black Friday and Cyber Monday, retail brands might be feeling a little overwhelmed about the holiday bid increases, ad copy, or inventory but fear not – you are not alone. . PPC Holiday Tips for Q4 2017 & Q1 2018 .

PPC 74

PPC Shipping Costs Apparel Article 74

Groove

NOVEMBER 12, 2021

It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. Marketing teams use Google Ads and Bing Ads everyday to drive website traffic and increase revenue for their business. Which Costs More?

PPC 195

PPC Merchant Services Social Media eCommerce 195

Inflow Insights

DECEMBER 20, 2021

For this case study, the client in question is a wholesale retailer offering a variety of products across all niches and interests (think: school supplies, pet supplies, etc.). This seasonal nature was already reflected in our team’s PPC strategy. Using that Data in Our Google Ads Strategy.

PPC 106

PPC Supplies Channel eCommerce 106

Groove

JULY 19, 2021

Google Ads is one of the most popular PPC advertising networks advertisers use to bid on keywords for clicks to their website and the opportunity to advertise sponsored content on search engines. Understanding what people are searching for and typing into search engines helps inform your content marketing strategy.

SEO 370

SEO PPC Information Download 370

RTP blog

NOVEMBER 2, 2018

But an explosion of new brands and marketplaces means that large retailers are now selling wares from thousands of different companies. As a result, both retailers and brands are missing out on the opportunity to coordinate media strategies and grow their ROI. For many retail co-ops today, this efficient loop is a pipe dream.

Retail 150

Retail eCommerce PPC Document 150

Inflow Insights

JANUARY 15, 2020

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Target those people when driving traffic to your website through PPC and SEO.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

RTP blog

JUNE 24, 2019

By Dana Naim, Twiggle On-site search data is a gold mine for retailers that want to keep their finger on the pulse, meet customers’ changing demands, and stay top of mind. For instance, if a sporting goods retailer sees a lift in searches for tennis equipment in the first week of the U.S. The big products and brands (e.g.

PPC 150

PPC Marketing Sporting Goods eCommerce 150

Kissmetrics

DECEMBER 14, 2020

It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites. While PPC campaigns on Amazon are a great way to build brand awareness and drive sales, you need to incorporate your other marketing channels to find buyers. Amazon is the king of e-commerce. Amazon Ads.

Improvements 360

Improvements eCommerce PPC Channel 360

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We started by attending over 20 retail shows a year to get in front of people. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. Have an effective PPC strategy. Be engaging.

Social Media 230

Social Media Marketing BigCommerce PPC 230

365 Retail

JULY 20, 2024

Among the key strategies businesses rely on is PPC management. However, creating high-converting PPC campaigns doesn’t just happen; it involves strategic planning and execution. However, creating high-converting PPC campaigns doesn’t just happen; it involves strategic planning and execution.

PPC 52

PPC Improvements Events Information 52

Kissmetrics

NOVEMBER 6, 2020

According to Retail Touchpoints, more than 353 million different products for sale on Amazon. Other essential things like proper store setup, products’ listing optimization, brand-specific creatives, PPC management, and others must go into the equation. 3. #2 Thrive Agency — Best for Amazon PPC. million sellers.

Marketing 230

Marketing PPC SEO Social Media 230

Kissmetrics

APRIL 22, 2021

It’s a physical product, and you, as the retailer, have to arrange for shipment and other logistics. In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit. But, if I purchase software from your store, I would expect to download it immediately.

PPC 335

PPC Web Design Social Media Blog 335

ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. While there aren’t many online retailers still without a mobile site, slow site speed and tedious checkout experiences continue to suppress revenue potential from mobile traffic.

PPC 60

PPC eCommerce Payments Payment Services 60

Inflow Insights

SEPTEMBER 27, 2021

With the holidays approaching and pandemic-conscious customers avoiding brick-and-mortar stores, eCommerce retailers might hope this COVID Christmas will drive revenue higher than ever. The platform will continue delivering your PPC search ad as a search result no matter what. How Out-of-Stock Listings Affect Your PPC Ads.

PPC 127

PPC Merchant Services Recommendation Supplies 127

ROI Revolution

OCTOBER 4, 2017

Retailers can no longer afford to adopt a laissez faire fair mentality when it comes to mobile advertising. First, let’s break down the Paid Search perspective on mobile and illuminate opportunities for ecommerce retailers to take advantage of. It gets worse for retailers relying on a primary desktop browser experience.

PPC 60

PPC Mobile eCommerce Search Marketing 60

365 Retail

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 96

Consumer Retail PPC Social Media 96

Kissmetrics

JANUARY 3, 2022

Let’s say you’re targeting an outdoor retailer that creates custom kayaks for professional fishermen. One thing marketers are advised to do when running PPC, social media ads, or any other type of campaign is build up enough data before making a conclusion. Here are some real-life examples of account-based marketing.

Presentation 270

Presentation Marketing Webinar PPC 270

Kissmetrics

MARCH 1, 2018

The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. And since you’re reading a blog article about PPC, it’s pretty obvious you want different results. One of the fundamental concepts of PPC is setting the right overarching parameters for your ads.

PPC 199

PPC Mobile Recommendation SEO 199

Kissmetrics

APRIL 20, 2021

That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. Let’s look at a funnel process for a retail store and see the corresponding steps in an e-commerce store. What Are the Different Types of Funnels? A Real-Life Marketing Funnel Example.

Marketing 354

Marketing eCommerce White Paper Social Media 354

Kissmetrics

DECEMBER 22, 2020

Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. Currently, there are more than 7 million online retailers. Marketers like influencer promotions too. Why Your E-Commerce Business Should Use Influencer Marketing Tools.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Ecommerce Platforms

FEBRUARY 12, 2019

This is crucial for reaping the benefits of a successful SEO and/or PPC campaign. PPC Keyword Tool. With the pro package, you can enjoy running SEO, PPC, SMM and content projects with 28 separate tools at your disposal. This a bit of a leap in price, retailing at; $399.95 Keyword Research- Like Never Before. Ad Builder.

Social Media 178

Social Media SEO PPC Payment Services 178