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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

This jumpstarted widespread decreases in costs-per-click in early March. Historically, Amazon has re-entered auctions with increased force to regain the level of impression share it claimed before – often at the cost of smaller retailers who find they’re spending more and making less. in a matter of two weeks.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

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5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

Make Sure Your PPC Strategy Accounts for Performance Max & Rising CPCs. Costs per click (CPCs) continue to grow year-over-year, and predictions from Google and Microsoft indicate that this trend will continue for the Q4 2022 shopping season. Free shipping should always be positioned with another discount like 10-15% off the sale.

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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

With this increase in online shopping and delivery comes a tug between supply and demand, leading to delayed shipping. This comes at a time when consumers already expect fast shipping more than ever before, especially from ecommerce giants like Amazon, Walmart, and Target. Amazon Delays.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce PPC Marketing Strategies. #4:

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5 Data-Backed Ideas to Test for Your eCommerce SEM Strategy

Lemonstand

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. The same applies to bookstores.

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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

The biggest focus for brands should be to use impactful creative to show clear value propositions as you move back toward full-price items instead of the heavy discounts that were offered in Q3 and Q4. You should be using creative to not only provide product specs but also show the value of your full-price items and communicate brand value.