PPC Search Marketing Technology 
ROI Revolution
MARCH 7, 2023
With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. There is no doubt that search as we know it is evolving.
ROI Revolution
JUNE 22, 2017
With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. There are opportunities in virtually any vertical to push well past industry averages with the right paid search strategies. With Industry Insights Straight from Google.
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Kissmetrics
OCTOBER 23, 2020
Multiple end-to-end marketing agencies outsource their work. For instance: 48% of full-service agencies outsourced PPC services 28% of full-services agencies outsourced content marketing services. These agencies focus on a few single areas of marketing expertise and then outsource the work from white label partners.
eCommerce Training Academy
NOVEMBER 24, 2019
If you’re involved in eCommerce and you want to stay up-to-date on the latest trends, technologies and tactics, you must attend the most popular eCommerce conferences in 2020. This list of events is perfect for: Digital Marketing Directors/VPsv. Chief Marketing Officers. Digital Marketing Managers. February 2020.
ROI Revolution
MAY 9, 2018
The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. There’s no excuse not to get comfortable with the new platform. Still need help? If you’re advertising on AdWords, we’re here to assist you!
ROI Revolution
APRIL 12, 2022
The growth in CPCs could explain why paid search is less of a focus this year for brands that make less than $10 million in annual revenue. 28% of marketers use automation in their PPC advertising efforts. Conversely, it’s the top initiative for brands with $100M-$1B in annual revenue. Conversion Rate Optimization.
ROI Revolution
JULY 3, 2018
By bringing all of a publisher’s ad demand together in one place, we can leverage machine learning and other technologies to optimize revenue holistically.” ” In today’s ecommerce landscape, customers are accessing content in more ways than ever.
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