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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Find Trending Topic Ideas for Webinars.

Marketing 335
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2022 Digital Marketing Trends & Predictions

ROI Revolution

The push for organic over paid advertising can save brands money in the short run and have a big payoff in the long run, but the best way to dominate the first page of search results is to have an optimized strategy for both paid search and SEO.

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7 SEM strategies B2B organizations need to be deploying

GetElastic

Search marketing for B2B organizations often comes with unique challenges to optimize and manage profitable SEM programs thus, online strategies that work, include: Email marketing Social marketing Content marketing. Search engine marketing also referred to as paid search or pay per click (PPC).

B2B 138
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

The growth in CPCs could explain why paid search is less of a focus this year for brands that make less than $10 million in annual revenue. 28% of marketers use automation in their PPC advertising efforts. That content can also be used to write scripts for webinars, podcasts, or videos. Watch the video.

Marketing 172
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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. If you want to take your SEO and PPC efforts to the next level, register here ! Google Traffic.

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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

In our Getting More Out of GA4 webinar replay , you can explore dive into all of these topics, plus get a hands-on walk-through of building reports in GA4. UA data cannot be imported into GA4, and historical UA data will be removed in 2024. Watch the video for insights from our experts that will help you thrive in the new platform.

Events 78
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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. Over the years he has built up his expertise in digital marketing, and has since taken on the role of Marketing Director for Sylvane. So with that in mind, how do you stay on top of the latest ecommerce trends?

PPC 60