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How to Promote Your Small Business

Wiser

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. They can also use social media platforms such as Facebook or Twitter to reach out to potential customers.

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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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How to Promote Your Business

Wiser

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. They can also use social media platforms such as Facebook or Twitter to reach out to potential customers.

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How To Generate Leads in 2023: 10 Lead Generation Best Practices

Email Audience

Run PPC and Social Ads. PPC and social ads are 2 popular lead-generation techniques in digital marketing. Pay-per-click (PPC) is an online ad model for driving traffic to websites. You can target your audience well with PPC based on the buyer persona you’ve put together. A/B Test Your Call-To-Actions (CTA).

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What Is Marketing? Comprehensive Guide

AcquireConvert

We’ll delve into various types of marketing, such as social media, content, and influencer marketing, and explain the difference between inbound and outbound strategies. It involves market research, advertising, social media, content creation, and public relations to attract and retain customers.