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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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How to Build Growing Brands with Staying Power: Lessons from GoPro, Sonicare & The George Foreman Grill

BigCommerce

I bumped into a real estate agent who was doing seminars. I started helping him promote the seminars both locally and nationally. We knew there needed to be a unique selling proposition – and in their case, it was the sonic technology and the ability to clean beyond the bristles. I got my real estate license instead.

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What Is Marketing? Comprehensive Guide

AcquireConvert

Search Engine Marketing (PPC) Search Engine Marketing (SEM) involves paying for advertisements that appear on search engine results pages. The most common form is pay-per-click (PPC), where advertisers pay a fee each time their ad is clicked. This can include trade shows, conferences, seminars, product launches, and sponsorships.