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How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

PPC 244
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4 Ways to Use Micro-Influencers to Grow Your Business

Kissmetrics

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Despite being a boring tourism board, they were able to generate incredible traction and drive high amounts of interest in travel. So how do you compete?

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How to Use Google Trends in Marketing

Kissmetrics

Whether you’re a blogger, content marketer , or SEO, you need to find interesting topics people want to read about. In the SEO world, we’re so focused on our keywords and technical SEO that we sometimes forget that people actually want to read about topics that interest them. This has many SEO-related benefits, too.

Marketing 335
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What Are Google Ad Grants?

Kissmetrics

The ads work just like regular PPC ads. But unlike Google’s PPC ads, there are some limitations. From high-profile nonprofits like Habitat for Humanity and the American Cancer Society to smaller organizations like the Elder Wisdom Circle and Travel to Impact, Google Ads Grants have many success stories.

PPC 326
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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

Are you focusing your attention on a specific niche, i.e., affluent travelers, price-conscious fashion aficionados? You can focus on: Content marketing SEO PPC Display advertising Email Online video TV commercials Mobile ads Channel partnerships Events Social media advertising Podcasts and radio advertising Print advertising.

Marketing 363
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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

Across our SEO clients, Traffic has shown a steady increase since early March. SEO Recommendations. Since SEO can take longer to yield results, this presents an opportunity to get a leg up on the competition who may be dropping SEO and other digital marketing services. Key Performance Indicators – Travel.