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375: Navigating The Shipping Crisis And The Ultra Competitive Amazon Landscape With Bernie Thompson

My Wife Quit Her Job

He has built his own tools in-house to manage his Amazon business and he also helps other sellers run Amazon PPC ads with his tool PPC Ninja. What You’ll Learn An in the trenches look at the current shipping crisis […]. Today, I'm lucky to have Bernie Thompson back on the show.

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5 PPC Business Ethics Examples and Best Practices

Kissmetrics

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

PPC 259
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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

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How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

PPC 244
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The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. PPC Campaigns: How Should You Advertise Your Content? Which PPC Platform Should You Use?

PPC 417
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The Empowered Marketer: Tackling the Amazon Marketing Challenge

Optimizely

In this exclusive interview with The Empowered Marketer, Brandon shares: The growing potential of Amazon PPC. They take care of shipping if you do Amazon FBA. Amazon has Amazon PPC. If you get a lot of traction on PPC, it’s a good way to get a boost. Why Amazon is cracking down on customer reviews.

Marketing 284
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Free ASIN Lookup Tool: The One Tool You Need to Sell More on Amazon

BigCommerce

So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC. Having the address information curated from the customer’s Amazon account significantly reduces the amount of invalid shipping addresses. Then I noticed that my ranking fell from page 2 to page 8.