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5 PPC Business Ethics Examples and Best Practices

Kissmetrics

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

PPC 203
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How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. For an overall content marketing strategy, you will be creating blog posts, videos, ebooks, setting up PPC campaigns and more to maximize audience reach.

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Advanced Conversion Tips: Analysis, Action & Attribution for 567% ROI

BigCommerce

Not only do you have to take care of daily operations — stocking items, arranging shipping, sourcing the best prices, etc. — Other factors” here include the assumption that the number of visitors and the product prices will remain the same. For example, some customers may find your shipping prices prohibitively expensive.

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Free ASIN Lookup Tool: The One Tool You Need to Sell More on Amazon

BigCommerce

So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC. Having the address information curated from the customer’s Amazon account significantly reduces the amount of invalid shipping addresses. I was on Page 1! THANK YOU VERY MUCH !!

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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

They want to be known for having the highest quality products AND the lowest prices. They want to have the best food AND the cheapest prices. Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. It would be impossible to do both.