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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Small Business Saturday. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. iPhone users spent 7.1%

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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

This platform, with its humble beginnings selling used books, has gone on to power the careers and fortunes of countless small businesses. Amazon’s innovations also have inspired some of the most game-changing new business models in retail, adopted by Target , Walmart and Macy’s to name just a few.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. We started by attending over 20 retail shows a year to get in front of people. We continue to attend shows, expand our social media following, and update our website for improved customer experience. We’ve tried to do lots of direct marketing as well as PPC advertising.

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The 5 Best Reputation Management Companies of 2020

Kissmetrics

Researchers at Womply analyzed 200,000 small businesses in every state, looking at a few dozen industries. They found that businesses with more than 82 total reviews earn 54 percent more money. Businesses achieved moderate to large jumps in revenue from the simplest tasks. It isn’t just about getting reviews either.

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How to Create The Perfect Call-to-Action

Kissmetrics

According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. It’s a physical product, and you, as the retailer, have to arrange for shipment and other logistics. Social media expert Jon Loomer understands how to use the power of instant gratification to get people to opt in to his email campaign.

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