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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Google Shopping Optimization Tips.

PPC 408
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Small Business Saturday. Niche PPC Strategies. Small Business Saturday: +22.79%. Small Business Saturday: Mobile: 55%.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. We started by attending over 20 retail shows a year to get in front of people. We’ve tried to do lots of direct marketing as well as PPC advertising. Social media alone has allowed the small business owner a little voice over the big cosmetic companies.

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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

In 2017, holiday season sales accounted for more than one-quarter of total annual retail sales, rising 5.5% In 2018, holiday sales predictions from the National Retail Federation are at an increase over 2017 of 3.3% holiday retail sales increase is again conservative. Hot Tip: Don’t forget about Facebook Messenger.

Mobile 282
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42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

Ijeoma from the Etsy Conversations Podcast sits down with a variety of successful Etsy shop owners to learn their tips and tricks to making it on Etsy. Ecommerce Minute hosts Bart Mroz and John Suder bring you your daily dose of all things ecommerce tech, and retail news. Ecommerce Minute. Ecommerce in the Trenches. Ecommerce Fuel.

eCommerce 187
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How to Create The Perfect Call-to-Action

Kissmetrics

According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. It’s a physical product, and you, as the retailer, have to arrange for shipment and other logistics. If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy.

PPC 335
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Shopify Review

Kissmetrics

Whether you’re a small business starting up or you’re already raking in millions in sales, Shopify is an extremely powerful ecommerce website builder that helps your online business empire run smoothly, capture sales, and grow. With Shopify, having a virtual storefront up and running is possible in a matter of minutes.

Shopify 295