BigCommerce

MARCH 3, 2017

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. Let’s briefly talk about developing a content marketing strategy and how this will take your marketing efforts to the next level. What Should You Write About?

PPC 417

PPC eCommerce Social Media Blog 417

Kissmetrics

MAY 24, 2021

When you run a PPC ad on Google or any other platform, you pay every time someone clicks your ad. Click fraud is very simple: Someone clicks on your PPC ads with the intention of costing you money. A big part of being successful with PPC is being able to interpret data. What Is Click Fraud? Types of Click Fraud.

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PPC Social Media Information Other 300

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Not all PPC agencies are equal.

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PPC Multi-channel Social Media B2C 279

Kissmetrics

FEBRUARY 19, 2021

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. This social media tip is especially useful when you’re promoting future content or retargeting that audience.

Social Media 282

Social Media Mobile Marketing Blog 282

Groove

JULY 16, 2024

Social media offers businesses like yours a perfect way to engage and interact with your customers. You have the chance to build a community and then use it to drive conversions directly with PPC advertising and social media eCommerce marketing. Encourage conversation on the pages.

Social Media 195

Social Media eCommerce PPC eCommerce Marketing 195

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Me neither.

Marketing 363

Marketing PPC SEO Social Media 363

Kissmetrics

MARCH 19, 2021

992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. What is Pay-Per-Click (PPC) Marketing?

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PPC Marketing Social Media SEO 287

Kissmetrics

MAY 6, 2021

Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. Below, you can learn more about why PPC ads may be the way to go for your business and find tips for to make the most of them.

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PPC Social Media Marketing Customer 251

Kissmetrics

JUNE 16, 2021

If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in your industry to better inform your PPC research. However, did you know you can use the well-known Google Alerts service to inform your PPC campaigns, too? Absolutely.

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PPC Social Media Blog Information 257

Kissmetrics

APRIL 22, 2021

You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Nearly half (48 percent) believe data is the driving force behind their programmatic investments and strategies. Here are a few more benefits to leveraging this ad-buying strategy. Increase Reach.

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PPC Information Marketing Consumer 277

Kissmetrics

MARCH 16, 2021

People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. With PPC campaigns, the action is sales. What Is Customer Journey Mapping?

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PPC Customer X-cart Social Media 247

Kissmetrics

JUNE 9, 2021

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

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PPC Shipping Costs Marketing Customer 259

Kissmetrics

JUNE 24, 2021

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Combining these two strategies can add a boost to your next digital marketing campaign. To ensure a successful PPC campaign , you have to start with the end in mind. 5 Ways to Use Chatbots During a PPC Campaign.

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PPC Social Media Improvements Information 234

Kissmetrics

APRIL 12, 2021

Their success is a direct result of their marketing strategies. Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. Apple knows this and has never wavered on its pricing strategy.

Marketing 356

Marketing Social Media PPC Customer 356

Kissmetrics

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy.

PPC 203

PPC Shipping Costs Reference Beauty and Health 203

Kissmetrics

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? Why Should You Humanize Your PPC Ads?

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PPC Customer Retention Social Media Consumer 195

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Inflow Insights

JULY 29, 2021

Today, we’re focusing on PPC. Good news: By planning your strategy now, you’re giving yourself plenty of time to figure it out. Good news: By planning your strategy now, you’re giving yourself plenty of time to figure it out. 10 Ways to Create a Killer Holiday PPC Strategy. Avoid losing out on holiday exposure.

PPC 166

PPC Toys Gifts SEO 166

Groove

SEPTEMBER 17, 2024

From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion with these ppc tips. Conclusion We hope these eCommerce PPC tips help you optimize your ad campaigns and increase revenue! Want to improve your eCommerce PPC strategy ?

PPC 195

PPC eCommerce Mobile Mobile eCommerce 195

Kissmetrics

FEBRUARY 10, 2021

To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working. These are the goals of your sales funnel.

PPC 315

PPC Social Media Books Improvements 315

Inflow Insights

AUGUST 4, 2021

Today, we’re focusing on paid social media marketing. While the way we do social media marketing is continually changing, one thing stays the same: It can be the factor that makes or breaks your online store’s success, especially during the busiest shopping season of the year. Emphasize holiday sales and promotions.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

Kissmetrics

APRIL 19, 2021

By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. Why Should You Create Mobile First PPC Ads? It’s important to remember mobile-first PPC ads can be compatible with desktop ad viewing as well.

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PPC Mobile Games Social Media 183

Groove

OCTOBER 3, 2024

With so many different marketing avenues and strategies that go into the recipe for success, it's not a surprise that owners are often left feeling a little overwhelmed. Customized Strategies No two eCommerce businesses are the same, and your marketing strategy shouldn’t be, either.

eCommerce 295

eCommerce Marketing Social Media PPC 295

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We continue to attend shows, expand our social media following, and update our website for improved customer experience. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Kissmetrics

NOVEMBER 4, 2020

You need excellent marketing strategies unique to Amazon’s marketplace. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. For this, you need to invest in Amazon PPC. So, with over 2.5

Marketing 292

Marketing PPC eCommerce Social Media 292

Kissmetrics

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Google Ads Copy Strategies. Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2.

Social Media 284

Social Media Volusion Improvements Marketing 284

Kissmetrics

JUNE 23, 2020

Foundation methodology Strategies you’re going to learn Strategies & mindset. Link building for e-commerce Building links to content, PDPs, & PLPs Social media and social proof leveraging Social media platforms in the long-term Strategy for content promotion. Lesson #1: Amazon.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Groove

OCTOBER 2, 2024

Digital Marketing Agency Services Defined Digital marketing refers to content creation and dissemination through digital media channels—websites, landing pages , social media, and email—and promoting that content using various strategies. Explore our eCommerce PPC services to learn more.

PPC 280

PPC eCommerce Marketing SEO 280

Kissmetrics

APRIL 27, 2021

International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International PPC Ad Strategies. As advertisers, we want our ads to stand out.

PPC 173

PPC Social Media Other Marketing 173

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

Merchant Services 322

Merchant Services PPC Social Media Shipping Costs 322

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. However, brands can overcome these hurdles by developing and executing strategies to optimize their marketing budgets. Four of these strategies include: 1. Reassessing Pay-Per-Click (PPC) advertising.

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PPC Marketing Merchant Services Multi-channel 261

Kissmetrics

SEPTEMBER 22, 2020

Even for the most competitive keywords, such as “ SEO Strategies ”, you’ll find 2 of his posts ranking TOP 5 on the first page. Plus the proven conversion optimization strategies that are going to convert your traffic into actual customers…. And nowadays people are mainly on social media.

eCommerce 316

eCommerce Social Media SEO PPC 316

Kissmetrics

FEBRUARY 1, 2021

Even if you aren’t quite familiar with SEO plugins, AIOSEO makes it incredibly easy to use as you can set up your data and integrate your social media platforms without hiring an expert. As an all-in-one, award-winning tool with multiple data and strategy features, SEMRush is the perfect plugin for your WordPress website.

SEO 355

SEO Social Media Improvements PPC 355

Kissmetrics

OCTOBER 15, 2020

You may have heard keywords are an essential part of any SEO strategy: they are. But there’s a lot more to keyword strategy than figuring out what people are searching for. If you’re an SEO newbie, understanding keyword strategy can be overwhelming. This is where a keyword strategy comes in. What Are Keywords?

SEO 363

SEO PPC Blog Information 363

Kissmetrics

AUGUST 17, 2021

Who buys your products or follows you on social media? Rather than spreading your energy across multiple social media platforms, focus on the ones your target customers use most often. Every successful marketing strategy begins with a set goal or outcome in mind, so spend time reflecting on what you hope to achieve.

Social Media 356

Social Media Improvements Customer Loyalty Customer Experience 356

Kissmetrics

FEBRUARY 17, 2021

Of course, you can create urgency with your PPC ads through good copy, but there’s also a way of customizing your ads, so they show a countdown timer. Not only is including a timer in your PPC likely to boost your CTR, but it also improves conversions, which can make a big difference to your ROI. Provide Free Samples.

PPC 280

PPC Shipping Costs Social Media eCommerce 280

Kissmetrics

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. The growth of influencers and social media platforms is astounding, to say the least. Well, most people turn to SEO or PPC. So what do you do?

Social Media 359

Social Media Travel PPC Recommendation 359