Kissmetrics

MAY 6, 2021

Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. Below, you can learn more about why PPC ads may be the way to go for your business and find tips for to make the most of them.

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BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Google Shopping Optimization Tips.

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Groove

SEPTEMBER 17, 2024

From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion with these ppc tips. For a more in-depth look at ideas and tips for A/B testing , read our related blog. Want to improve your eCommerce PPC strategy ?

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Kissmetrics

FEBRUARY 18, 2021

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. How Do PPC and Paid Social Campaigns Increase Brand Awareness? Which social media sites are they on?

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Kissmetrics

MARCH 16, 2021

People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. With PPC campaigns, the action is sales. What Is Customer Journey Mapping?

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Kissmetrics

AUGUST 17, 2021

8 Tips for Building an Effective Brand Awareness Campaign. Who buys your products or follows you on social media? Rather than spreading your energy across multiple social media platforms, focus on the ones your target customers use most often. Daunted by the prospect of building a whole campaign from scratch?

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Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

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Kissmetrics

MAY 14, 2021

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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Kissmetrics

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy.

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Kissmetrics

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. Why Should You Advertise on Snapchat?

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Kissmetrics

DECEMBER 14, 2020

Before you start experimenting with an advanced Amazon ads strategy, you need to identify which products would benefit the most from a PPC (pay-per-click advertising) boost by looking at product level profitability. Without a clear audience, none of these advanced Amazon tips will work. What does that mean?

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BigCommerce

MARCH 3, 2017

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. Social Media Marketing: How Should You Share Your Content? What Should You Write About?

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Kissmetrics

APRIL 27, 2021

International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International PPC Ad Strategies. As advertisers, we want our ads to stand out.

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Kissmetrics

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? Why Should You Humanize Your PPC Ads?

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Kissmetrics

DECEMBER 22, 2020

How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC.

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Kissmetrics

JUNE 29, 2021

Social Media. Acquiring customers on social media offers a few different avenues. I like using social media in the most natural way possible, and that’s by “being social.” Seventy-three percent of marketers find social media “somewhat effective” or “very effective” in their business.

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BigCommerce

NOVEMBER 2, 2017

Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) 15 Google Shopping Campaign Tips to Make More While Spending Less. Utilize social media.

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Inflow Insights

AUGUST 4, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on paid social media marketing. Keep reading to check out the full list, or jump to any of our individual tips below: Use seasonal ad creative.

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Kissmetrics

MARCH 23, 2021

A PPC ad can highlight what sets your podcast apart from its competition. Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions. Most social media platforms also provide metrics on your advertising results, so you get your money’s worth.

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Kissmetrics

MAY 12, 2021

Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. To get the best results from your campaigns, some say it’s better to combine paid and free social media leads. Paid leads are usually known as PPC ads. Consider doing the same.

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Inflow Insights

JULY 29, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Design Your Holiday PPC Strategy Now. Create a plan for out-of-stock products.

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BigCommerce

FEBRUARY 1, 2018

Productivity Tips for Business Owners. Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Check social media network notifications and post a new update to your social media networks twice a day.

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BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We continue to attend shows, expand our social media following, and update our website for improved customer experience. We’ve tried to do lots of direct marketing as well as PPC advertising. John Breaker, President/Founder, BirdieBall. Create a community. Have a great product.

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Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. From scheduling social posts to automated emails and nurturing tactics, the options are nearly limitless.

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Kissmetrics

APRIL 12, 2021

Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. What about cost?

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Kissmetrics

OCTOBER 15, 2020

In the last section, you can see some content pieces that are ranking for this keyword and being shared on social media. Optimizing for Google AdWords and PPC. Choosing keywords for pay-per-click (PPC) advertising is a whole different ball game. If you have some tips you’d like to share, let us know in the comments.

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Kissmetrics

MARCH 8, 2021

The point is that people keep their phones handy and are always ready to use them to find information or check the latest social media updates. The average CTR for PPC ads is even worse at 2%. However, they should be pretty familiar if you’ve already run social promotions and contests. SMS Marketing Tip #1.

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Kissmetrics

NOVEMBER 19, 2020

The ads work just like regular PPC ads. But unlike Google’s PPC ads, there are some limitations. There’s a set of videos to talk you through the various elements of a successful digital campaign, such as: Designing your social media strategy Starting and building your campaign Tracking your conversions. Do they donate?

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Kissmetrics

OCTOBER 7, 2021

When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. Below, we’ll discuss some of the most effective strategies and offer tips for marketing without relying on the use of third-party cookies. 4 Tips to Prepare for Cookieless Marketing. Reconsider KPIs.

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Kissmetrics

AUGUST 23, 2021

Whether you’re looking for actionable tips to enact in your classic campaigns , inspiring stories of grass-roots marketing, or posts that will change your perspective, our diverse list of 11 digital marketing Instagram accounts to follow has something for everyone. We know the feeling. Ann Handley. Handle: @annhandley. Follower Count: 24.1k.

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SellBrite

DECEMBER 6, 2017

1) Spread the word on social media. Social media marketing is all about consistency — posting regularly at times that fit with your customers’ schedules allows you to frequently reach and engage buyers. Don’t spread yourself thin by using all social media platforms. 2) Utilize PPC advertising.

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Kissmetrics

OCTOBER 3, 2020

We prepared a whole post going over the best CRO Companies of 2020 where we share some more tips on how to choose the perfect fit for you. Conversion Fanatics is a marketing agency focusing directly on growing your social media presence. 8 Linear Design — Best For PPC + CRO.

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eCommerce SEO Social Media Marketing 363

Groove

MARCH 23, 2020

Tip sheets. We're looking to generate activity around the topic on social media so that we can pull in specific leads and establish ourselves as experts. For more insights on this marketing channel, we've shared company blogging tips to help engage your customers. Social Media. How-to guides. Case studies.

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Kissmetrics

OCTOBER 13, 2021

Not only have these tips helped grow my agency, but these are tried-and-true methods we use for our clients as well. Still not sold on the buying power of social media? Fifty-four percent of social media users research products on different platforms. What is social selling? Luckily, not all hope is lost.

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Kissmetrics

MARCH 12, 2018

Others will pick obscure phrases that no one will likely search such as SEO/Link Building/Social Media (yes, I’ve seen people trying to similarly over-punctuated phrases). Let’s say we’re researching Social Media Marketing. Organic results would include only results including the exact phrase social media.

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Kissmetrics

JUNE 15, 2021

You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Here are our top three tips for successful chatbot copywriting: Sound conversational: Chatbots are not the time to flex your vocabulary. Direct Leads to Forms on Social Media. The social media giant reports over 2.7

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Kissmetrics

JANUARY 27, 2021

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms. You can achieve this with great SEO, blogging, social publishing, and more.

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