Kissmetrics

APRIL 20, 2021

The most common type of marketing funnel is four steps: Attention : A prospective customer sees your ad, social media post, or hear about you from a friend. That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad.

Marketing 354

Marketing eCommerce White Paper Social Media 354

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Your PPC and SEO efforts lead shoppers to your website – but if your site isn’t optimized for conversions, even the biggest boost in traffic won’t touch your bottom line. Ad copy on Amazon, paid search, social media, or anywhere else you advertise.

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

JANUARY 27, 2021

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms. You can achieve this with great SEO, blogging, social publishing, and more.

Marketing 318

Marketing SEO Blog Live Chat 318

ROI Revolution

FEBRUARY 10, 2022

of digital marketing professionals say that emerging social media platforms are a top trend. You can learn more about how to strategize a successful plan for both in this webinar replay and this white paper on the digital search duopoly (what we like to call the combination of PPC and SEO).

Marketing 78

Marketing Social Media White Paper PPC 78

Inflow Insights

JANUARY 3, 2021

The best eCommerce stores leverage the power of their blogs, social media, images and video streams to get more eyes on their products and increase conversions. Offering a free eBook, buying guide, educational white paper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy.

eCommerce 164

eCommerce Social Media Multi-channel Article 164

Liveintent

OCTOBER 21, 2019

Facebook is the king of social media – and social media advertising. Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube. The site now makes up nearly one-quarter of digital ad spend in the United States.

White Paper 82

White Paper Social Media PPC B2C 82

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Retail PPC Social Media 96