How To Leverage Site Search Data To Fuel Your Marketing Strategy
RTP blog
JUNE 24, 2019
For instance, if a sporting goods retailer sees a lift in searches for tennis equipment in the first week of the U.S. Open, they’ll know when to start pushing pay-per-click (PPC) and display campaigns for these items. Use your search data to decide where you should invest your marketing dollars when targeting customers via PPC.
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