Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

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Kissmetrics

FEBRUARY 10, 2021

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. 3 Reasons You Should Edit Your PPC Ads. Should you edit your PPC ads?

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PPC Search Marketing Marketing Consumer 284

Kissmetrics

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. And there’s one strategy I’ve borrowed from my business analyst friends, which I’m going to share with you today. But your PPC campaigns don’t exist in a vacuum.

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Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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Kissmetrics

MARCH 19, 2021

992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. What is Pay-Per-Click (PPC) Marketing?

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Kissmetrics

APRIL 22, 2021

You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Nearly half (48 percent) believe data is the driving force behind their programmatic investments and strategies. Here are a few more benefits to leveraging this ad-buying strategy. Increase Reach.

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PPC Information Marketing Consumer 277

Kissmetrics

MAY 24, 2021

When you run a PPC ad on Google or any other platform, you pay every time someone clicks your ad. Click fraud is very simple: Someone clicks on your PPC ads with the intention of costing you money. A big part of being successful with PPC is being able to interpret data. What Is Click Fraud? Types of Click Fraud.

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BigCommerce

MARCH 3, 2017

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. Let’s briefly talk about developing a content marketing strategy and how this will take your marketing efforts to the next level. What Should You Write About?

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Kissmetrics

JUNE 16, 2021

If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in your industry to better inform your PPC research. However, did you know you can use the well-known Google Alerts service to inform your PPC campaigns, too? Absolutely.

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Kissmetrics

JUNE 9, 2021

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

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Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury Brand Marketing Strategies. Me neither.

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Kissmetrics

MARCH 16, 2021

People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. With PPC campaigns, the action is sales. What Is Customer Journey Mapping?

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Kissmetrics

MAY 6, 2021

Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. Below, you can learn more about why PPC ads may be the way to go for your business and find tips for to make the most of them.

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Kissmetrics

OCTOBER 9, 2020

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. Considering paid advertising offers a 200% ROI , it’s a no-brainer that your marketing strategy should incorporate the same. Let’s start with how a PPC consultant can help you grow your business. So what next?

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Groove

MARCH 3, 2021

Whether this is your first time looking for an eCommerce PPC agency or you already engage with one and want to create a better working relationship, you're in the right place. eCommerce PPC Management: 4 Tips To Work With An Agency. eCommerce PPC Management: 4 Tips To Work With An Agency. Seek out a reputable PPC agency.

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PPC Management eCommerce Information 219

Kissmetrics

JUNE 24, 2021

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Combining these two strategies can add a boost to your next digital marketing campaign. To ensure a successful PPC campaign , you have to start with the end in mind. 5 Ways to Use Chatbots During a PPC Campaign.

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Kissmetrics

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy.

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PPC Shipping Costs Reference Beauty and Health 203

Groove

SEPTEMBER 23, 2024

If you want to give yourself the best possible chance of attracting new customers and making your online store a success, you need to take a wide-ranging approach to e-commerce marketing that includes many different methods and strategies. You can improve your rankings by using strategies like guest blogging to put links on other sites.

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Kissmetrics

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? Why Should You Humanize Your PPC Ads?

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PPC Customer Retention Social Media Consumer 195

Groove

JULY 31, 2024

Are your pay-per-click (PPC) advertising campaigns not delivering the ROI you need? While there's no denying the benefits of PPC ads when it comes to reaching your target customers, PPC advertising can also be a bottomless pit that swallows up all the money you throw into it unless you have the right strategy.

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PPC eCommerce Mobile Recommendation 195

Inflow Insights

JULY 29, 2021

Today, we’re focusing on PPC. Good news: By planning your strategy now, you’re giving yourself plenty of time to figure it out. Good news: By planning your strategy now, you’re giving yourself plenty of time to figure it out. 10 Ways to Create a Killer Holiday PPC Strategy. Avoid losing out on holiday exposure.

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Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Paid Media Strategy: Increasing This Client's CVR & Revenue. In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. The Problem.

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Improvements Recommendation PPC Shopping Carts 365

My Wife Quit Her Job

JUNE 19, 2017

Before implementing the steps in this tutorial, you should make sure you have a high quality Amazon product listing with rich images, bullet points and product descriptions.

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PPC Other 257

Groove

JUNE 15, 2021

Maintain consistent website traffic, reach potential new customers and drive conversions with PPC advertising. What Is PPC Advertising? Pay-per-click (PPC) advertising , is a form of advertising where businesses only pay when their advertisement is clicked. PPC Advertising on Social Media & Google. Quality Score.

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Social Media PPC Improvements Reference 196

Kissmetrics

APRIL 12, 2021

Their success is a direct result of their marketing strategies. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. You can also implement this winning Apple strategy by creating more case studies. Apple knows this and has never wavered on its pricing strategy.

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Marketing Social Media PPC Customer 356

Kissmetrics

APRIL 19, 2021

By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. Why Should You Create Mobile First PPC Ads? It’s important to remember mobile-first PPC ads can be compatible with desktop ad viewing as well.

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PPC Mobile Games Social Media 183

Groove

SEPTEMBER 17, 2024

From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion with these ppc tips. Conclusion We hope these eCommerce PPC tips help you optimize your ad campaigns and increase revenue! Want to improve your eCommerce PPC strategy ?

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PPC eCommerce Mobile Mobile eCommerce 195

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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Marketing Document Channel Social Media 363

Groove

FEBRUARY 17, 2021

In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales. Take advantage of these analytics to better understand your audience and inform your content marketing strategy. Instagram Marketing Tips To Drive Traffic & Conversions.

Social Media 367

Social Media Marketing eCommerce Gifts 367

Groove

AUGUST 11, 2020

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Paid Search Strategy: 4 Tips. To help your eCommerce store find the right audience, we recommend using the following in your paid search strategy: Affinity markets. Demographics. Conclusion.

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Customer PPC Shopping Carts Recommendation 297

Kissmetrics

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. 10 Snapchat Ad Strategies and Resources. Here are some of the best Snapchat ad strategies and resources to help you mimic their success and grow your business. How to Use Polls in Your Snapchat Ads Strategy.

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Social Media eCommerce Download White Paper 348

Kissmetrics

APRIL 27, 2021

International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International PPC Ad Strategies. As advertisers, we want our ads to stand out.

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BigCommerce

OCTOBER 23, 2020

We’ve all heard the 2020 “un” words: unprecedented, unexpected, unpredictable. But as we approach this year’s holiday season, we can…

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SellBrite

JUNE 28, 2021

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

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PPC Recommendation BigCommerce Other 147

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. However, brands can overcome these hurdles by developing and executing strategies to optimize their marketing budgets. Four of these strategies include: 1. Reassessing Pay-Per-Click (PPC) advertising.

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Groove

OCTOBER 2, 2024

Digital Marketing Agency Services Defined Digital marketing refers to content creation and dissemination through digital media channels—websites, landing pages , social media, and email—and promoting that content using various strategies. Explore our eCommerce PPC services to learn more.

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PPC eCommerce Marketing SEO 280

Algopix

APRIL 27, 2023

If you are selling on Amazon, you need to be aware of the importance of Amazon PPC Advertising. Amazon PPC (Pay Per Click) is a form of online advertising that allows you to bid on keywords that will trigger your ads to appear when users search for these terms on Amazon. What is Amazon PPC?

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PPC Improvements Recommendation Information 106