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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc.

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How to Create The Perfect Call-to-Action

Kissmetrics

A study conducted by Massey University Marketing Professor Harald Van Heerde and his co-researchers from Tilburg and Maastricht Universities examined household data from 16,512 customers. The study revealed that a large percentage of users who signed up for a free trial didn’t upgrade to a premium (paid) solution after the trial period.

PPC 335
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What the Heck Is a Full-Service eCommerce Agency? Design, Development, and Marketing

Groove

At a bare minimum, your store needs to offer a functional user interface (UI) that's designed to be user-friendly and easy to navigate. In addition to this starting point, your web design needs to showcase your brand and capture the interest of potential customers who visit it.

eCommerce 195
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Landing Page: What is it, Examples, Tips & Best Practices

Kissmetrics

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. It’s pretty safe to assume that most of the people who visit your page are already interested in what you have to say, because they’ve likely clicked through from a PPC ad or email. Pay Attention to the Fold.

PPC 293
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Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing Agency

Inflow Insights

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. You can do this by analyzing past case studies to determine: How did the agency actually get the results? What process did the agency use?

eCommerce 109
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The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination

BigCommerce

Part 10: Ecommerce SEO Case Studies. For now, I just want you to understand one thing: SEO is a holistic effort of all pieces of a business, including social media, marketing, web design, networking, and copywriting. Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). Part 4: On-Page SEO.

SEO 419
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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

Based on studies of the brain, we know that beauty literally moves us to action. Web design, for instance, can impact how favorably someone views your brand or product. Once the overall look and feel of your site is part of your identity, your audience will easily recognize you when you pop up in other places around the web.