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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc.

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Landing Page: What is it, Examples, Tips & Best Practices

Kissmetrics

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. It’s pretty safe to assume that most of the people who visit your page are already interested in what you have to say, because they’ve likely clicked through from a PPC ad or email. Pay Attention to the Fold.

PPC 293
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How to Create The Perfect Call-to-Action

Kissmetrics

In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit. If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy. It’s the wrong lead generation campaign. Conclusion.

PPC 335
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What the Heck Is a Full-Service eCommerce Agency? Design, Development, and Marketing

Groove

At a bare minimum, your store needs to offer a functional user interface (UI) that's designed to be user-friendly and easy to navigate. In addition to this starting point, your web design needs to showcase your brand and capture the interest of potential customers who visit it.

eCommerce 195
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99 eCommerce Acronyms

GetElastic

We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition.

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

Web design, for instance, can impact how favorably someone views your brand or product. Once the overall look and feel of your site is part of your identity, your audience will easily recognize you when you pop up in other places around the web. And this can be helpful when you’re retargeting or using PPC ads.

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Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing Agency

Inflow Insights

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. Example of Innovation in Pay-Per-Click Advertising: Using a Brand’s Audience to Create Strategic Facebook PPC and Google Shopping Campaigns.

eCommerce 109